Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Ebster, Claus; Garaus, Marion

doi:10.4128/9781606490952

Cited by 51 publications

(53 citation statements)

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“…Literature proposes several basic store layouts or floor plans. (1) The counter store layout appears in stores where all the selling is done over the counter and is incompatible with the modern idea of self-service (Ebster & Garaus, 2015). Nowadays, counter store layout is still present in stores that because of sanitary standards, theft hazard, small space and high staff assistance cannot employ self-service such as bakeries, pastry shops, jewellery stores, small convenience stores, newsstands and exclusive perfumeries.…”

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

“…Following store layouts support the idea of self-service. (2) The forced-path layout forces the shopper to take a certain route through the store (Ebster & Garaus, 2015) in order to introduce him to as many merchandise displayed in the store as possible. Furniture and home accessories stores often employ this type of layout.…”

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

“…(3) The grid layout has parallel aisles with merchandise on shelves on both sides of the aisles (Levy & Weitz, 2007). A grid layout offers several advantages as it allows customers to shop quickly, it simplifies inventory control, floor space is used efficiently and standard fixtures can be used to display the merchandise (Ebster & Garaus, 2015). Waters (n/a) further mentions two store layouts that can be considered as grid layouts: straight layout and diagonal layout.…”

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

“…Racetrack layout is often favoured by apparel retailers. Ebster & Garaus (2015) further argue that racetrack layout can be achieved within any other layout. (5) The free-form layout arranges fixtures and aisles in an asymmetric, free-flow pattern (Ebster & Garaus, 2015;Levy & Weitz, 2007).…”

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

See 3 more Smart Citations

The Role of Store Layout and Visual Merchandising in Food Retailing

Štulec¹,

Petljak²,

Kukor³

2016

Eur. j. econ. bus. stud.

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Literature proposes a number of store attributes as potentially significant factors affecting customers' evaluation of retailer's image, store loyalty and overall satisfaction, such as merchandise assortment and quality, service in general, personnel, store layout, convenience, cleanliness and atmosphere. Successful and profitable retailers use effectively each and every square meter of the retail space, both in the store and in the warehouse. Since retail space is costly, space management is gaining strategic importance in retailing. Appropriate store floor plans, location of certain merchandise categories, levels of inventory and visual displays are crucial factors of proper use of retail space. Misuse of retail space can be detrimental to retailer's bottom line as it can result in difficulties in orientation of customers in the store, their shorter stay in the store, consequentially lower sales and possible loss of customers. It is hypothesised that effects of poor space management are even more pronounced in retail formats that incorporate self-service as a selling method with food retailers being especially at risk because in a setting where consumers can find identical merchandise in more than one store, layout and presentation become key differentiating factors. An empirical study is conducted as to determine the role of food store layout and visual merchandising compared to other store attributes in achieving customer satisfaction and to define preferable large food store layout among consumers. Research results imply that retailers need to create stimulating atmosphere and appealing layout in order to trigger consumer's buying decision.

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Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

Section: On the Store Design And Visual Merchandisingmentioning

confidence: 99%

See 2 more Smart Citations

The Role of Store Layout and Visual Merchandising in Food Retailing

Štulec¹,

Petljak²,

Kukor³

2016

Eur. j. econ. bus. stud.

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“…Visual merchandising menjadi "bahasa sebuah toko" dimana penjual berkomunikasi dengan konsumennya melalui gambar atau presentasi produk (Ebster, 2011). Seiring dengan perkembangannya, visual merchandising bukan hanya digunakan untuk memperindah outlet, namun visual merchandising dipercaya dapat meningkatkan penjualan (Bell & Ternus, 2012).…”

Section: Visual Merchandisingunclassified

Pengaruh Visual Merchandising, Personal Selling Dan Product Quality Terhadap Purchase Intention Pada Produk Kosmetik Lt Pro Di Surabaya

Gunawan

Japarianto

2016

pemasaran

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Abstrak: Penggunaan kosmetik untuk wanita telah menjadi umum di antara orang-orang. LT Pro menjadi jawaban kebutuhan perempuan ini tersebar di saluran modern menjadi mudah ditemukan pelanggan. LT Pro juga menyediakan pilihan produk kosmetik dengan kualitas yang baik dan layanan yang dapat menjawab kebutuhan konsumen. Penelitian ini menyebarkan kuesioner kepada 100 responden wanita di konter LT Pro dengan menggunakan teknik analisis kuantitatif dengan metode Cluster, Multi Dimensi Scaling (MDS) dan Regresi Linear. Hasil penelitian ini menunjukkan adanya tiga kelompok utama konsumen LT Pro. Variabel visual merchandising, penjualan personal dan kualitas produk dibagi dalam dua dimensi, yaitu dimensi estetika dan informasi. Hubungan variabel visual merchandising memiliki tidak signifikan terhadap niat beli variabel, sedangkan personal selling dan kualitas produk memiliki hubungan yang signifik Kata kunci: Visual merchandising, penjualan personal, kualitas produk, niat beli Abstract: The use of cosmetics for women have become common among the people. LT Pro answers the needs of these women are scattered in modern channel to be easily found customers. LT Pro also provides the option of cosmetic products with good quality and service that can answer the needs of consumers. This research distributing questionnaires to 100 respondents woman at the counter LT Pro by using quantitative analysis techniques with methods Cluster, Multi Dimensional Scaling (MDS) and Multiple Linear Regression. The results of this study indicate the existence of three main groups of consumers LT Pro. Variable visual merchandising, personal selling and product quality is divided in two dimensions, ie the dimensions of aesthetics and information. And visual variables merchandisingmemiliki relationship is not significant to the variable purchase intention, while personal selling and product quality has a significant relationship.Keywords: Visual merchandising, personal selling, product quality, purchase intention PENDAHULUANKaum wanita identik dengan keindahan, sehingga menjadi hal yang wajar untuk seorang wanita ingin tampil cantik dan menarik serta menjadi perhatian bagi lingkungan sekitarnya. Menurut penelitian sebelumnya (Chiang, 2010) didapatkan data bahwa sebanyak 58.7% kaum wanita yang berumur 19-25 tahun sudah mulai menggunakan kosmetik. Penjualan kosmetik pada tahun 2015 yang sekarang berada di angka Rp 13,943 triliun dari sebelumnya yang hanya sebanyak Rp 12,874 triliunmengindikasikan adanya peningkatan dalam konsumsi kosmetik di masyarakat (cci-indonesia.com, 2016).LT Pro mulai diperkenalkan sebagai produk make up dekoratif pada tahun 2009 untuk membuktikan kepada kaum wanita bahwa make-up sempurna bisa didapatkan siapa saja melalui produk yang tepat (lt-pro.com, 2016). Produk LT Pro yang tersebar hampir di seluruh department store memiliki visual merchandising untuk ditunjukkan kepada konsumen. LT Pro menggunakan window display untuk menarik perhatian konsumen. LT Pro memiliki penekanan terhadap komposisi dari window display yang ditun...

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Corridor Allocation as a Constrained Optimization Problem Using a Permutation-Based Multi-objective Genetic Algorithm

Kalita

Datta

2020

Nature-Inspired Methods for Metaheuristics Optimization

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Cited by 51 publications

References 0 publications

The Role of Store Layout and Visual Merchandising in Food Retailing

The Role of Store Layout and Visual Merchandising in Food Retailing

Pengaruh Visual Merchandising, Personal Selling Dan Product Quality Terhadap Purchase Intention Pada Produk Kosmetik Lt Pro Di Surabaya

Corridor Allocation as a Constrained Optimization Problem Using a Permutation-Based Multi-objective Genetic Algorithm

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