Store Image and Its Effect on Customer Perception of Retail Stores

Hosseini, Zohre; Jayashree, Sreenivasan; Malarvizhi, C. A.

doi:10.5539/ass.v10n21p223

Cited by 28 publications

(28 citation statements)

References 48 publications

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“…Baker et al (1994) stated, store image is represented by three elements of the store environment; social factors related to the salespeople appearance, design factors related to the visual interior design of the store, and environmental factors related to non-visual elements. While, Hosseini et al (2014) stated, store image dimensions include atmosphere, music, quality of goods, price, service, and convenience. Similar with Chowdhury et al (1998), major influential dimensions are service, product quality, store atmosphere, convenience, and price.…”

Section: Store Imagementioning

confidence: 99%

A general structural equation model of the emotions and repurchase intention in modern retail

Simanjuntak¹,

Nur²,

Sartono³

et al. 2020

10.5267/j.msl

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The major objective of this study is to analyze the effect of the shopping environment and situation as perceived by modern retail shoppers into perceived crowding, store image, and shopping motives toward emotions and repurchase intention in the context of a grocery modern retail. The cross-sectional design method was used in this study, and the data were collected from a customer survey with randomly selected 244 respondents using an online questionnaire. According to the findings the perceived crowding, store image, and shopping motives affected positively on the customer emotions. The perceived crowding was revealed as the most influential variable on the emotions. We also found a direct effect of perceived crowding and store image on repurchase intention. Furthermore, the high-density retail condition shoppers tend to feel pleased with the shopping environment and give a positive appraisal to the store image. But unfortunately, a high-density retail condition could discourage the shoppers to have repurchase intention. Interestingly, when the emotions were used as a mediating variable of perceived crowding and repurchase intention, those independent variables affected on repurchase intention, positively. Therefore, the shoppers' emotions were the most important factor affected on repurchase intention in modern retail. The more they enjoy the shopping environment and situations, the more they are interested in making future purchases.

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Section: Store Imagementioning

confidence: 99%

A general structural equation model of the emotions and repurchase intention in modern retail

Simanjuntak¹,

Nur²,

Sartono³

et al. 2020

10.5267/j.msl

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“…Marketing, branding, and packaging blast consumers with information about a product in order to purposely alter their consumption patterns, choices, preferences as highlighted in a quantitative meta-analysis conducted by Verlegh and Steenkamp [48]. Marketing plans are used to motivate consumers to purchase a product, these plans can include addressing store atmosphere, social media influence, corporate social responsibility, brand choice, and perceived value and sales promotion [49][50][51][52][53]. For the purpose of this study, information available to consumers about the product was targeted and it is no surprise that any information about the product to be sampled would have some impact on the consumer's rating of the product.…”

Section: Consumer Acceptancementioning

confidence: 99%

Assessing Consumer Acceptance and Willingness to Pay for Novel Value-Added Products Made from Breadfruit in the Hawaiian Islands

2019

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Breadfruit is a high yielding tree crop with a long history in the Pacific Islands, with the potential to improve food security under climate change. Traditionally, it has been grown and used extensively as a food source in Hawaii, but in the past decades, it has been neglected, underutilized, and supplanted by imported staple foods. Revitalization of breadfruit is central for reducing dependency on food imports and increasing food resiliency and self-sufficiency in Hawaii. Such a process could potentially be strengthened by the development of novel value-added products. This empirical study investigates consumer acceptance and willingness to pay in two scenarios: with and without detailed product information about breadfruit and its cultural significance, nutritional benefits and potential contribution to increase local food security. A total of 440 consumers participated in the study. Participants receiving descriptive information had a higher level of acceptance and were willing to pay a higher price compared with participants who were not informed that the product was made from breadfruit: 1.33 ± 0.15 acceptance on the hedonic scale and 1.26 ± 0.23 USD (both p < 0.0001). In conclusion, repeated exposure and building a positive narrative around breadfruit products may increase consumer acceptability.

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“…Although this market is seen as lucrative, international clothing retailers need to ensure that they understand what consumers consider important when making purchasing decisions, and adjust their marketing strategies to suit this market (Larkin, 2017;Babin & Harris, 2016:129;Collins, et al, 2014:720). Previous studies by Overby and Lee (2006) and Scarpi et al (2014), supported by the studies of Chiu et al (2014), Dhar andWertenbroch (2000, Cheah et al (2015), Hosseini et al (2014), Lin et al (2012), and Ergin and Akbay (2010:116) have identified factors that influence consumers' purchase intentions in the retail clothing industry: i) value through customer service; ii) value through convenience; iii) value for money; and iv) retailer image. Survival in this highly competitive marketplace should be the goal of any retailer, but especially for international retailers, as they face more costs when entering a new market (Moneybags, 2017).…”

Section: Problem Statementmentioning

confidence: 89%

Factors Influencing Consumers’ Decision About Which International Clothing Retailer to Purchase From: A South African Value and Image Perspective

Meyer-Heydenrych¹,

Cunningham²

2018

Proceedings of the 41st International Academic Conference, Venice

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due to their benefits such as economic growth, increased consumer spending, large populations, and the rise of Internet shopping. But these international retailers must be aware that emerging market consumers, especially South Africans, exhibit different shopping patterns and have different expectations than their developed country counterparts, which will influence the retailers' marketing strategy. Therefore, to be successful, international clothing retailers need to consider which factors emerging market consumers regard as important when selecting an international clothing retailer. Previous research has indicated that a number of factors influence consumers' purchase intentions with regard to local versus international brands, including value (quality and price, utilitarian, and hedonic), brand (retailer) image, and country of origin (Ergin

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Store Image and Its Effect on Customer Perception of Retail Stores

Cited by 28 publications

References 48 publications

A general structural equation model of the emotions and repurchase intention in modern retail

A general structural equation model of the emotions and repurchase intention in modern retail

Assessing Consumer Acceptance and Willingness to Pay for Novel Value-Added Products Made from Breadfruit in the Hawaiian Islands

Factors Influencing Consumers’ Decision About Which International Clothing Retailer to Purchase From: A South African Value and Image Perspective

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