Store Image: Scale implementation Part 3

Preez, Ronel du; Visser, Elizabeth; Noordwyk, Hester Janse Van

doi:10.4102/sajip.v34i2.723

Cited by 4 publications

(2 citation statements)

References 24 publications

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“…Store image represents to the consumer a composite picture of the retailer and it is one of the most powerful tools in attracting and satisfying consumers (du Preez, Visser & Van Noordwyk, 2008a). A study conducted by du Preez, Visser and Van Noordwyk (2008b) classified store attributes into eight dimensions; namely, atmosphere, convenience, facilities, institutional, merchandise, promotion, sales personnel and service. An earlier study by Amine and Cadenat (2003) also identified the store appearance, its employees and promotional materials as noticeable cues to consumers that contribute to their perception of a store's image.…”

Section: Store Image Factorsmentioning

confidence: 99%

Drivers Of Customer Loyalty In South African Retail Stores

Mafini¹,

Dhurup²

2015

JABR

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There remains a need to provide empirically derived and updated information on the influence of store image factors on both the satisfaction as well as the loyalty of customers that is specifically customised to the South African context. This study examined the relationship between store image factors, store satisfaction and customer loyalty in the South African retail environment. The study tests a conceptual framework which links five store image factors; namely, sales assistance, store atmospherics, store appeal, promotion and store accessibility to store satisfaction and customer loyalty. A four section structured questionnaire was administered to a conveniently drawn sample of 489 apparel shoppers. Participants were recruited at three shopping malls located in Gauteng Province, South Africa. Data analysis was conducted using the Statistical Packages for the social Sciences (Version 21.0). Spearman correlations showed negative to weak correlations between the factors and store satisfaction. Regression analysis revealed that promotion and store appeal were statistically significant in predicting store satisfaction. Store satisfaction was positively associated and significantly predicted customer loyalty. The findings of the study can be used by managers in retail stores to develop a current view of the shopping behaviour of todays consumers. This enables them to initiate and implement appropriate marketing strategies in their retail stores.

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Section: Store Image Factorsmentioning

confidence: 99%

Drivers Of Customer Loyalty In South African Retail Stores

Mafini¹,

Dhurup²

2015

JABR

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“…Based on the researches of De Toni and Milan (2008), De Toni, Milan and Schuler (2009), Milan et al (2009), Milan et al (2010), De Toni et al 2012 This study also aimed to validate a scale for measuring the entrepreneurs' mental models. Therefore, to obtain a scale that measures the entrepreneurs' mental model dimensions and that influence organizational performance, as well as the relationship between them, the study took place in four essential phases (DU PREEZ;VISSER;NOORDWYK, 2008).…”

Section: Introductionmentioning

confidence: 99%

Impactos dos modelos mentais no desempenho organizacional: um estudo no setor metalmecânico

Dias

Toni

2020

ReA UFSM

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The objective of this study was to analyze the impacts of entrepreneurs' mental models on organizational performance. We identified in the literature that some dimensions form mental models, which are: Knowledge, Emotional Skills, Linear Mind, Relationship, Communication, Strategy, Creativity and Innovation, and Vocation. From quantitative descriptive research, we employed multivariate statistics to analyze the data, using Structural Equation Modeling. By checking the coefficient of determination (R²), we identified that entrepreneurs' mental models explain 27.1 % of organizational performance. The dimensions that most impacts on organizational performance were: (i) Creativity and Innovation, (ii) Communication, and (iii) Emotional Skills. Among the contributions of this work, we highlight, first, the understanding of how and how much the dimensions influence organizational performance, second, the validation of a scale to measure the entrepreneurs’ mental model dimensions and their impacts on organizational performance.

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The Relationship between Mall Attributes and Customer Loyalty: The Mediating Effect of Shopping Value

Roushdy

2017

المجلة العلمیة للإقتصاد و التجارة

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The aim of the current study is to discover the impact of mall attributes on customer loyalty through the mediating effect of shopping values (Hedonic & Utilitarian values).In this study mall attributes comprises seven factors which are products ,atmosphere, social interaction with other customers ,convenience, service ,price, social interaction with employees. Mall intercept interviews are conducted to collect data at three shopping malls in a great Cairo in Egypt. PLS-SEM is implemented for testing the hypotheses. The findings indicate that most mall attributes (atmosphere, social interaction with employees, and social interaction with other customers) have a significant and positive effect on hedonic shopping value. The results also indicated that only atmosphere and convenience have a significant and positive impact on utilitarian shopping value. Findings also showed that most mall attributes (social interaction with employees, interaction with other customers, convenience, service, and price) were found to affect positively and significantly the customers' loyalty. The results also showed that only hedonic shopping value significantly and positively influences customers' loyalty. Therefore, only hedonic shopping The Relationship between Mall Attributes Dr. Ahmed Samir Roushdy 25/5/2017 Scientific Journal for Economic& Commerce 952 value has a partial mediation effect between some mall attributes (atmosphere, social interaction with employees and social interaction with other customers) and loyalty. The results of this study provide the shopping malls in Egypt with a specific knowledge of the mall attributes that will affect the shopping value and consequently the customer loyalty, and suggest some useful marketing strategy implications for them in order to compete in this market. On the other hand the current research develops and empirical validate of a hypothetical model that predicts the relationship between mall attributes, shopping value, and customer loyalty. Literature Review: Mall attributes Previous researches have identified mall attributes as a multi-dimensional construct, which are varied across literature review. A study conducted by Du et al., (2008b) classified mall attributes into eight dimensions; that are, atmosphere, convenience, facilities, institutional, merchandise, promotion, sales personnel and service. While Chebat et al., (2010) identified that attracting more people to a mall can be affected by access, atmosphere, price/promotion and assortment. Lately, Mafini & Dhurup (2015) identified five factors; namely, store assistance, atmospherics, appeal, promotion and accessibility receive empirical attention. Bearden (1977) stated that shopping mall atmosphere, friendliness of mall staff, location, and parking facilities are the main factors that influence consumer mall patronage. Amine and Cadenat (2003) pinpointed mall appearance, employees and promotional materials as components of a mall's image. While The Relationship between Mall Attributes Dr. Ahmed Samir Roushdy

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Store Image: Scale implementation Part 3

Cited by 4 publications

References 24 publications

Drivers Of Customer Loyalty In South African Retail Stores

Drivers Of Customer Loyalty In South African Retail Stores

Impactos dos modelos mentais no desempenho organizacional: um estudo no setor metalmecânico

The Relationship between Mall Attributes and Customer Loyalty: The Mediating Effect of Shopping Value

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