2017
DOI: 10.1177/1550147717692585
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Store layout optimization using indoor positioning system

Abstract: Indoor positioning systems have attracted considerable attention from practitioners and firms seeking to optimize the consumer shopping experience with the goal of attaining increased revenue and profitability. Acknowledging the importance of indoor positioning systems in store layout optimization, we conducted a field experiment for 11 months in order to develop algorithms for connecting indoor positioning data with customer transaction data. Using fingerprinting as a primary data collection technique, we com… Show more

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Cited by 23 publications
(18 citation statements)
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References 34 publications
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“…Thus, the utilized method could only detect the movements of pedestrians with Wi-Fi enabled devices. It has been determined in past research that, in general, approximately 50% of people have the Wi-Fi on their devices activated [42]. Therefore, it is not excessive to assume that approximately double the number of pedestrians measured in this study were present in the target station.…”
Section: Pre-processingmentioning
confidence: 80%
“…Thus, the utilized method could only detect the movements of pedestrians with Wi-Fi enabled devices. It has been determined in past research that, in general, approximately 50% of people have the Wi-Fi on their devices activated [42]. Therefore, it is not excessive to assume that approximately double the number of pedestrians measured in this study were present in the target station.…”
Section: Pre-processingmentioning
confidence: 80%
“…In addition, this allows visually dividing concrete variables that typically have large correlation coefficients. The association rule is another data mining technique that explores hidden patterns in data, and can be considered a method that mines the relationship between events that occur alongside a phenomenon or how a prior event suggests another event [26]. When finding the X→Y type rule between both event X and Y, it shows a correlation in that there is a higher chance that Y will appear when event X appears with a previous attribute.…”
Section: Methodsmentioning
confidence: 99%
“…The layout of a store has been found to have a major impact on consumer behaviour in both traditional and online settings (Krasonikolakis et al, 2018), and it has the ability to enhance shopper traffic, average transaction values, profitability, and optimize consumers' shopping experiences to boost revenue and profitability (Hwangbo et al, 2017). Vrechopoulos et al (2004.…”
Section: Store Layoutmentioning
confidence: 99%