2010
DOI: 10.4278/ajhp.090618-quan-196
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Storefront Cigarette Advertising Differs by Community Demographic Profile

Abstract: Purpose Tobacco manufacturers have targeted youth and ethnic/racial minorities with tailored advertising. Less is known about how characteristics of storefront tobacco advertisements, such as location, position, size, and content, are used to appeal to demographic subgroups. Design The occurrence and characteristics of storefront cigarette advertising were observed for all licensed tobacco retailers in two defined communities. Setting Measures were taken in two Boston, Massachusetts, area urban communities… Show more

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Cited by 102 publications
(89 citation statements)
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“…Convenience stores typically display about a dozen tobacco posters,25 with a greater number appearing inside (ie, on the tobacco power wall) than outside. Most posters are less than 8.5×11 inches and 2×3 feet in size 26. The RSL tobacco posters are consistent with these conventions.…”
Section: Methodssupporting
confidence: 63%
“…Convenience stores typically display about a dozen tobacco posters,25 with a greater number appearing inside (ie, on the tobacco power wall) than outside. Most posters are less than 8.5×11 inches and 2×3 feet in size 26. The RSL tobacco posters are consistent with these conventions.…”
Section: Methodssupporting
confidence: 63%
“…Within this context, it is important to acknowledge that the tobacco industry targets marketing of menthol tobacco products towards African American communities, including the availability of cheaper menthol cigarettes. 41,42 While more local sales restrictions are beginning to occur (eg, Tobacco 21 efforts), additional policies restricting price discounting as well as the regulation of access to and the time, place, and/or manner of menthol tobacco advertising could also improve cessation rates. Nevertheless, further evaluation is needed to determine the viability of these policies.…”
Section: Discussionmentioning
confidence: 99%
“…Research also suggests that smoking cessation treatments may be less effective among individuals with lower SES ( Bauld, Judge, & Platt, 2007 ). These effects are likely accentuated by a higher exposure to advertising of tobacco products in neighborhoods with disadvantaged economic indicators ( Seidenberg, Caughey, Rees, & Connolly, 2010 ).…”
Section: Ses and Tobacco Consumption Among Adolescentsmentioning
confidence: 99%
“…The socioeconomic environment where the school is located may infl uence the smoking behaviors of students through several mechanisms, including exposure to tobacco advertising ( Barreto et al, 2011 ;Seidenberg et al, 2010 ), availability of tobacco products, and the development of social norms that facilitate or detract from youth smoking ( Lovato et al, 2010 ). However, we could not fi nd studies in developing countries that address the impact of socioeconomic context of the school among youth.…”
Section: Ses and Tobacco Consumption Among Adolescentsmentioning
confidence: 99%