Affective ApproachesRethinking Emotions in Resource Extraction lill rastad bjørst, frank sejersen, kirsten thisted
What Counts as Facts?so there is a factual story about a project that has huge potential and can be developed without having major impacts and to bring about many benefits to Greenland's society. Then there are rumors, there are myths that are designed to cause people to be scared and concerned and they are two different things. We want to continue to be able to educate people so that they can be able to understand the project in a factual sense and not in a sense that is removed from science and the facts (Mair, Narsaq 2021). 1With these words John Mair, CEO of Greenland Minerals, at the hearing on the Kuannersuit project in South Greenland, Narsaq on 9 February 2021, answered a question about whether the town of Narsaq will end up having to be evacuated if the mine is launched. The questioner found that two very different stories about the mining project were dividing the population: a story where uranium plays a big role and where there is talk of the town being evacuated, and another story where uranium plays no role, and the mine will have no environmental consequences. In other words, the questioner from Narsaq wanted to know which story to believe. To the citizens of Narsaq the two storylines about saving or destroying the local community were conflicting (Bjørst, 2017). In Mair's response, one of these narratives was equated with rumors, myths, scare campaigns, and non-factual information (see quote), the other with scientific facts. The part of the population that believed in rumors needed to be educateda task that the CEO argued the company had taken on. Thus, Mair constructed and mobilized an opposition that worked as an organizing mechanism for producing, categorizing, and understanding voices.Mair himself was clearly affected by emotion when he made the above statement at the end of a two-and-a-half-hour-long consultation meeting. It was not the first time he answered these kinds of questions. Since the beginning of the 145