Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination

Abstract

Tourism Village or Rural tourism is a concept of tourism development that is currently being promoted by the Government as an alternative tourism activity that is believed to be able to directly improve the economy in rural communities during the COVID-19 pandemic crisis. The concept of developing a tourist village is also an answer to the opportunities for the development of domestic travel. President Jokowi said the desire to make the concept of a tourist village an important aspect in developing suburban cities to strengthen regions and villages in the context of a unitary state. Rural tourism can create economic and social benefits for rural areas. In addition, this activity can also attract the interest of young people because it provides employment and a source of income for rural communities. Storynomics tourism is a tourism approach that puts forward narrative, creative content, and living culture and uses the power of culture as a destination DNA. This concept is considered suitable for the development of tourist destinations in Indonesia because there are quite a several destinations in Indonesia, especially in West Manggarai Regency, and East Nusa Tenggara which have historical, geological, and geographical values that are unique and different from one another. This uniqueness is expected to be an added value for Indonesia, especially East Nusa Tenggara Province in promoting destinations through storynomics tourism to foreign tourists. In addition, the storynomics tourism approach is set as a new strategy in improving destination branding to rise amid the Covid-19 pandemic and later it is also expected to be able to support the development of super premium destinations in Labuan Bajo, East Nusa Tenggara Province..

Integrating Storynomics into Language Education to Enhance Speaking Skills of Tourism Students in Bali, Indonesia

“…Various studies on the storynomics strategy in Indonesia have been conducted regarding the application of this strategy in attracting tourists to many tourist areas (Kartika & Riana, 2020;Kartini, 2021;Sukmadewi, 2021;Arini et al, 2022;Astriyantika, 2022;Christiani et al, 2022;Kertamukti & Nashira, 2022;Rero & Milyardo, 2022;Sari et al, 2023;Anjarsari & Badollahi, 2023;Djafri et al, 2023;Parani et al, 2024;Tsania et al, 2024). These investigations have primarily focused on destination development, with limited exploration into the potential application of this strategy in the education and training of tourism students.…”

Evaluate the effectiveness of the Storynomics Model in preserving and promoting the cultural heritage of Sumbawa City in Indonesia

“…The availability of infrastructure and tourism performance of Sumbawa City are the objects of this study. In addition, a tourism approach prioritizes narrative, creative content, and living culture and uses the power of culture as the DNA of the destination (Rero & Milyardo, 2022).…”