Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement

Youssef, Kamel Ben; Leicht, Thomas; Marongiu, Lidia

doi:10.1080/0965254x.2018.1464498

Cited by 82 publications

(49 citation statements)

References 37 publications

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“…The evident advantage of this method is its flexibility in research design and general accessibility to educated general public (Braun & Clarke, 2006). Therefore, thematic analysis has been a frequently utilized method in tourism studies for decades (Medhekar, Wong, & Hall, 2020; Youssef, Leicht, & Marongiu, 2019). The present work aims to discover new theoretical perceptions toward tourists' dining experience in a particular context.…”

Section: Methodsmentioning

confidence: 99%

Exploring tourists' experience at private social dining: Dimensionality and satisfaction

Qian

Law

Fan

2020

Journal of Tourism Research

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Private social dining is a new form of service emerging in culinary tourism. Although its popularity has been increasing worldwide, studies on private social dining, especially its influence on tourism, are limited. The present work aims to explore tourists' experiences using private social dining as a context by constructing the dimensions for tourist experience. A qualitative research method is utilized to analyze reviews from top service providers in three popular destinations. Results confirm seven dimensions of the three types of experience existing in tourists' private social dining experiences, which affect tourist satisfaction. These results lay the foundation for future studies.

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Section: Methodsmentioning

confidence: 99%

Exploring tourists' experience at private social dining: Dimensionality and satisfaction

Qian

Law

Fan

2020

Journal of Tourism Research

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“…Therefore, it is not only through the strategic choice of character and classification that connects the various audiences to the organization but also the choice of subject matter. What is interesting is what this conscious selection of content by the organization reveals about their strategic purpose (Ben Youssef et al, 2019), in particular, whether they are building a differentiated platform, exhibiting sector typicality through talking about common topics, or hedging by using a combination of both.…”

Section: Resultsmentioning

confidence: 99%

“…The study focused on the stories shared externally with audiences such as donors, volunteers, and service beneficiaries. As the research probed what was being said/shown, rather than where it was said, Content Analysis based on thematic coding was selected as the primary method of data analysis, rather than Narrative Analysis (Ben Youssef et al, 2019; Boje, 2003; Duriau et al, 2007). In this way, the study builds upon the research of Spear and Roper (2013) and Janssen et al (2012) in using a Content Analysis methodology to understand organizational storytelling.…”

Section: Methodsmentioning

confidence: 99%

Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling

Mitchell

Clark

2020

Psychology and Marketing

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Responding to a call for research into storytelling within the nonprofit context, the paper contributes to an emerging research conversation about communicating organizational strategy through storytelling. The research analyses one hundred stories across 10 leading organizations to identify how they are being deployed and what that tells us about the underpinning strategy. Through bringing story character, classification, and content together for the first time, the paper presents a holistic perspective on the story construct. It identifies that, when viewed as a whole, the stories told by organizations can be a powerful communication tool for reaching external audiences. However, the research also identifies that their ability to convey strategic purpose through storytelling is moderated by storytelling capability. It finds that organizations with stronger storytelling capability use this craft to differentiate themselves more effectively. It concludes with contributing a new conceptual model for understanding organizational storytelling and a roadmap for practitioners to strengthen storytelling capability.

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“…As to which advertisements can be considered story-based advertisements, Youssef et al (2018) stated that storytelling is associated with the practice of delivering stories. Martens et al (as cited in Youssef et al, 2018) stated that a story is a sequence of interconnected occurrences caused by the characters of the story. Hence, as long as the advertisements can be perceived as a string of events related to one another with characters involved in those events, they can be considered story-based advertisements.…”

Section: Literature Reviewmentioning

confidence: 99%

Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements

Lim

Puspita

2020

Journal of Creative Communications

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This study aims to examine the storytelling of Apple’s three story-based advertisements, namely Share Your Gift, Real Stories and Welcome Home. It is discovered that the three advertisements position Apple products as the heroes of the stories, contain dramatic or exaggerated events and narrate a universal problem known by the majority of the society. These points then contribute to the three advertisements’ narrative probability and fidelity introduced in Walter Fisher’s (1985b) narrative paradigm. After the analysis, it is found that all the three of Apple’s story-based advertisements discussed in this study contain adequate narrative probability and fidelity, making Apple’s selling message in these advertisements believable.

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Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement

Cited by 82 publications

References 37 publications

Exploring tourists' experience at private social dining: Dimensionality and satisfaction

Exploring tourists' experience at private social dining: Dimensionality and satisfaction

Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling

Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements

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