“…The combination of 3-D deformation measurements (Rastogi, 1999;Foster, 1978;Viotti et al, 2008;Matthys et al, 1991;Genovese, 2007Genovese, , 2009Sutton et al, 2007) and inverse approaches is now very common in solid mechanics but it is still under-employed for identifying the anisotropic hyperelastic properties of the arterial tissues (Seshaiyer and Humphrey, 2003;Einstein et al, 2005). Moreover, the virtual fields method (Gré diac et al, 2006), which is an inverse method specifically dedicated to full-field data, has never been used for the mechanical identification of arterial tissues although it has very relevant assets: insensitivity to the uncertainty of boundary conditions (Gré diac et al, 2006), robustness (Avril et al, 2004), fast convergence (Avril and Pierron, 2007).…”