Half-wave reduction potentials were determined for a series of 1,4-naphthoquinones containing fused rings in the 2,3 positions. A dramatic change in reduction potential was observed as the fused ring size was reduced from a six-membered ring to a four-membered ring. Cyclic voltametric studies indicated the reductions were reversible on the polarographic time scale. Similar, though less dramatic, results were obtained for the fused a and b ring naphthalene series. The changes in half-wave reduction potentials are correlated using Streitwieser's hybridization model within the Hückel framework. Also, oxidation potentials were obtained for the strained and strain-free naphthalene compounds and the effects of ring strain were again demonstrated. The importance of hyperconjugation is discussed.