Stranger danger? Cue‐based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe

doi:10.1111/ijcs.12740

Cited by 12 publications

(4 citation statements)

References 83 publications

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“…Furthermore, our study contributes to our understanding of the significant influence of review skepticism on both review and website attitudes. Since very limited study has been devoted to understanding customer review attitude (Mousavizadeh et al , 2020; Wen et al , 2020; Shan, 2016; Pfeuffer and Phua, 2021), the present study’s findings provide researchers, digital marketing firms and electronic commerce companies with information that will aid in decision-making.…”

Section: Introductionmentioning

confidence: 92%

Revealing consumer review attitude through online review and website cues

Natarajan,

Periaiya

2024

JCM

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Purpose Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that could influence consumer review attitude and can be used by marketers to shape individual information perception. Design/methodology/approach The study used the questionnaire method to collect data from online shoppers and the modelling of structural equations as an empirical approach to analyse the data. Findings The findings demonstrate that both systematic and heuristic cues impact the reviewer’s credibility and perceived website attitude differently, which, in turn, influence review attitude. Review characteristics, such as factuality, consistency and relevancy, have a positive relationship with reviewer credibility, while only review consistency and relevancy appears to have a relationship with review attitude. Website characteristics such as reputation, familiarity and social interactivity positively influence the website attitude, which positively influences review attitude. Apart from this, review skepticism has a significant negative relationship with review attitude. Practical implications This study could help to foster a positive attitude towards online reviews. Digital marketers need to motivate trusted reviewers to post consistent, fact-based reviews. Further improving the overall website reputation and interactivity could bring a positive attitude towards the reviews. Also, digital marketers must filter and avoid contradictory reviews or reviews that have a bipolar message and reviews expressing numerous emotions to enhance review relevance and consistency. Originality/value The current study addresses the need to understand the formation of consumer review attitude through both review and website characteristics using heuristic – systematic model. The paper captures the complex process undergone by the consumer to decipher review attitude and thereby extend the understanding of consumer information processing.

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Section: Introductionmentioning

confidence: 92%

Revealing consumer review attitude through online review and website cues

Natarajan,

Periaiya

2024

JCM

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“…Practitioners could use atmospherics and influencers to improve their s-commerce pages and lessen the impact of PR. New firms that customers do not have much experience with could use touchpoints to develop trust in customers (Pfeuffer & Phua, 2021). Based on the categories of highly influential SNS users identified by (namely, opinion leader, topic initiator, and opinion reverser), s-commerce firms should engage with influencers who best meet their needs.…”

Section: Practical Contributionsmentioning

confidence: 99%

The Effects of Atmospherics and Influencers on Purchase Intention in Social Commerce

Sindhu

Bharti

2023

Journal of Database Management

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This study uses the approach-avoidance theory to investigate the impact of the atmospherics of a social commerce page, which comprises page aesthetics and page interaction. The study looks at how a digital influencer's perceived influence affects a customer's purchase intention. The research also examines whether perceived risk influences customers' purchase intent. Four hundred twenty-eight customers who had recently engaged with a social commerce page were empirically surveyed using structural equation modeling (SEM). The research shows that page atmospherics and digital influencers do influence a customer's purchase intention through emotions and cognition in social commerce. Emotions and purchase intentions, as well as cognition and purchase intentions, are moderated by perceived risk. The findings have implications for marketers who want to develop customer engagement strategies based on social commerce platforms.

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“…OCRs are quickly becoming one of the most significant sources of information impacting customers' purchasing decisions, as they are less invasive and more effective than promotion messages (Hern andez-Ortega, 2018; Pfeuffer and Phua, 2022). OCRs have undeniably become a potent marketing tool.…”

Section: Online Consumer Reviews (Ocrs)mentioning

confidence: 99%

Identifying online purchasing intention in Egypt: a fuzzy set qualitative comparative approach

Aref

2023

JIDE

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PurposeThe diffusion of electronic commerce has a notable impact on the economy's prosperity. This paper embraces complexity theory principles to examine the factors affecting Internet users' acceptance and use of electronic retailers. It is essential for the sustainability of electronic retailers to understand the motivations impacting online consumer behaviour. Symmetrical and asymmetrical methods are combined to examine the relationship between perceived ease of use, perceived enjoyment, web characteristics, online consumer reviews (OCRs) and online purchase intention. Further, symmetry and differences between males and females were examined.Design/methodology/approachData collected from 425 online consumers using an online structured survey was analysed using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA). The net effects and causal configurations of the four proposed variables and online purchase intention were examined.FindingsThe SEM findings confirmed the significance of perceived enjoyment, website characteristics and OCRs on online purchase intention. Perceived enjoyment mediated the relationship between perceived ease of use and online purchase intention. The multi-group analysis confirmed the difference in antecedent impacts between males and females. The fsQCA findings revealed that multiple recipes lead to the occurrence of online purchase intention; in addition, the recipes leading to its absence do not mirror the previous ones.Originality/valueThe present study embraces complexity theory concepts in understanding online purchase intention using fsQCA methodology; further, the role of gender in online consumer behaviour was highlighted in the result discussion.

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Stranger danger? Cue‐based trust in online consumer product review videos

Cited by 12 publications

References 83 publications

Revealing consumer review attitude through online review and website cues

Revealing consumer review attitude through online review and website cues

The Effects of Atmospherics and Influencers on Purchase Intention in Social Commerce

Identifying online purchasing intention in Egypt: a fuzzy set qualitative comparative approach

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