Strategi Bisnis pada PT CTL Dengan Pendekatan Metode Tows

Abstract

The purpose of this research is determining direction of the correct business strategy to be applied by PT CTL, a garment company producing cloth for men. Research method used by the author is descriptive analysis with a case study research method. Research is conducted by collecting data obtained through survey by interview and giving questionnaire to all staff and head and also observation by evaluating directly the research object and also through literature study. Data analysis is conducted through input phase by using IFAS and EFAS matrix, adaptation phase with TOWS diagram, TOWS matrix and Internal-External matrix, and also uses SPACE matrix and also BCG matrix to analyse company's finance situation. Based on the conducted analysist the recommended corporation level strategy to be used by the company is diversification strategy direct to growth and stability.

Development and Improvement Strategies Interest in Visiting Twin Lake Attractions in West Sumatra

“…From the results of the calculation of weights and ranks, a value will be obtained which will then be added to the total value. Usually considered to have internal conditions that are strong enough and able to overcome weaknesses, and have a good response to opportunities and threats if the final total value is above the average value of 2.5 (Tjoe, 2010).…”

Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM

“…Matriks SWOT menggambarkan bagaimana peluang dan ancaman yang berasal dari eksternal dapat dipasangkan dengan kekuatan dan kelemahan yang berasal dari internal bisnis yang akan menghasilkan empat rangkaian strategi alternatif, sehingga dapat menjadi pertimbangan suatu bisnis dalam menciptakan strategi yang diperlukan (Wheelen & Hunger, 2012). Masing-masing strategi ini memiliki ciri tersendiri dalam pengimplementasiannya, sehingga dilaksanakan dengan bersama-sama dan saling mendukung satu sama lain (Tjoe & Sarjono, 2010) dalam (Sari & Oktafianto, 2017). Matriks QSPM terdiri dari strategi alternatif yang berasal dari analisis SWOT yang telah disusun dan QSPM dirancang untuk menentukan strategi alternatif yang paling berpengaruh melalui faktor eksternal dan internal bisnis yang membantu dalam pengambilan keputusan strategi pemasaran suatu bisnis (David et al, 2017).…”

Analysis of the Development of the Export Seaweed Processing Industry in South Sulawesi

“…Strengths include : (1) Great seaweed resource potential, (2) Large domestic market with per capita consumption of fishery products and by-products, (3) Government support and regional policies, (4) A large number of the fishing industry. Weaknesses include : (1) Exports of processed seaweed products are still low, (2) Limited supply of raw materials, (3) Seaweed processing technology has not been integrated yet, (4) HR in the seaweed processing industry is still not ready, ( 5) Infrastructure to support the development of the seaweed processing industry is still limited, (6) The production capacity of the seaweed processing industry is not optimal.…”

“…Internal factors in the development of the export seaweed processing industry in South Sulawesi as strengths include : (1) Large seaweed resource potential, (2) Large domestic market with per capita consumption of fishery products and byproducts, (3) Government support and regional policies, (4) The number of the fishing industry is large, while the weaknesses include : (1) Exports of processed seaweed products are still low, (2) Limited supply of raw materials, (3) Seaweed processing technology has not been integrated yet, (4) Human resources in the seaweed processing industry are still not ready, (5) Infrastructure to support the development of the seaweed processing industry is still limited,(6) The production capacity of the seaweed processing industry is not optimal. External factors in the development of the export seaweed processing industry in South Sulawesi as opportunities include : (1) The increasing world consumption needs of fishery products (the size of export opportunities), (2Opportunities for the development of non-food seafood products with high added value, (4) A large quantity of human resources scattered in various centers of marine products, while the threats they have include : (1) Food safety issues, (2) Requirements and standardization of productsISSN: 2456-1878 https://dx.doi.org/10.22161/ijeab.54.1 856…”