“…Activities based on directives and protocol provisions aim to ensure that the overall activities can be carried out properly and smoothly. The smooth running of an event can show the readiness of a government organization to hold an official event where the implementation procedure is already a regulated provision (Febrinaldi, Firman, & Badaruddin, 2022;Konggoro, Valentine, & Destriani, 2022). Some of the results of previous studies explain that the role of the protocol can contribute to building the image of local government (Nada, Rembang, & Onsu, 2018;Hasmarini, Yanto, & Asnawati, 2020).…”