Strategi Kebijakan Pengelolaan Rumah Susun Sewa Bagi Masyarakat Berpenghasilan Rendah di Kota Serang: Pendekatan Analisis SWOT – QSPM

Sururi, Ahmad; Hasanah, Budi; Sukendar, Sukendar

doi:10.24014/jel.v12i1.12733

Cited by 2 publications

(2 citation statements)

References 20 publications

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“…Qualitative research obtained from primary data sources by conducting direct observations at the AJB Bumiputera 1912 Medan office or the conclusion of research conducted in the field (Dayantri et al, 2023), conducting two-way interviews between the researcher and one of the employees in the marketing department, secondary data is complementary data used as a basic reference for theory, obtained through books, journal papers, studying and reading previous research related to the problem under study (Lumantow et al, 2022) The data collection technique uses SWOT and QSPM analysis to obtain some information from several participants (Batubara et al, 2022) related to improving Mitra Ekawarsa products plus personal accidents ABD 25 schools in Bumiputera 1912 Medan, . Meanwhile, the SWOT and QSPM approaches are applied as a careful comparison of existing problems but do not carry out hypothesis testing (Sururi & Hasanah, 2021). then distributed questionnaires with the number of respondents in this study being 15 people consisting of 14 participants who were students and 1 participant who was a student.…”

Section: Menerimamentioning

confidence: 99%

SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan

Nasution,

Syahbudi,

Syarbaini

2023

jebe

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The cause of the decrease in the number of policies is due to a strategy to increase customer loyalty that is lacking in the company, where this strategy has a very big impact on increasing or decreasing the number of policies on the product chosen by each customer. Customer loyalty is a form of customer commitment to a product repeatedly and even permanently. Mitra Ekawarsa Personal Accident is a form of self-protection from risks that might occur. Qualitative research is obtained from primary data sources by conducting direct observations at companies, conducting interviews, secondary data is complementary data used as a basic reference for theory, obtained through jurnals, etc. The aim of this research is to find out how to increase loyalty to a Mitra Ekawarsa Plus Personal Accident product at the AJB Bumiputera 1912 Mean company using SWOT & QSPM analysis. The ST strategy in this research is making a strategy by applying the company's internal strengths so that it can avoid or minimize the consequences of several threats originating from foreign companies.The results of this stage show that increasing numbers of employees in the marketing department who are honest and responsible has the highest TAS score with a value of 4.905. Thus, increasing the number of employees in the marketing department who are honest and responsible is a recommended strategy that companies should implement in order to increase customer loyalty to the company.

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Section: Menerimamentioning

confidence: 99%

SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan

Nasution,

Syahbudi,

Syarbaini

2023

jebe

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“…Matriks ini menyajikan berbagai faktor lingkungan perusahan yang perlu dipertimbangkan dalam upaya strategi perkembagan bisnis dapat dilihat pada tabel 1 dan tabel 2 [13]. https://jurnal.itg.ac.id/…”

Section: B Matrik Ifas Dan Efasunclassified

Analisis Strategi Pengembangan Bisnis dengan Metode Business Model Canvas (BMC) dan Quantitative Strategic Planning Matrik (QSPM)

Kurniawati¹,

Aulawi

Rismawati

2022

Jurnal Kalibrasi

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Manfaat dari menelitian ini adalah untuk membantu perusahaan dalam menghadapi permasalahan yang terjadi yaitu penurunan penjualan produk yang diakibatkan oleh pandemic Covid-19 dan masih berdampak pada era new normal. Strategi pengembangan bisnis memanfaatkan pemetaan konsep bisnis perusahaan menggunakan metode Business Model Canvas (BMC) yang terdiri dari sembilan elemen blok, setelah itu dilakukan tahap analisis untuk mengetahui faktor internal dan eksternal yang mempengaruhi perusahaan, degan menggunakan matrik Internal Factor Assesment Strategy (IFAS) faktor kekuatan dengan nilai tertinggi harus dapat dipertahankan sedangkan untuk faktor kelemahan perusahaan harus dapat menangani supaya tidak menjadi penghambat untuk perusahaan, dan untuk matrik Eksternal Factor Assesment Strategy (EFAS) faktor peluang tertinggi bisa dimanfaatkan perusahaan untuk pengembangan bisnis ke arah yang lebih baik, sdangkan untuk faktor ancaman perusahaan harus dapat menanganinnya. Setelah itu penentuan posisi perusahaan menggunakan matriks internal-eksternal (IE) dengan menggunakan matrik tersebut diketahui posisi perusahaan terletak siantara salah satu sel. Selanjutnya melakukan perancangan strategi dengan matrik SWOT, sehingga akan menghasilkan empat elemen strategi hasil identifikasi faktor kekuatan, kelemahan, peluang dan ancaman. Kemudian tahap terakhir adalah tahap pengambilan keputusan dengan menggunakan Quantitative Strategic Planning Matrix (QSPM). Berdasarkan hasil pengolahan data, strategi yang terpilih adalah strategi penetrasi dikarenakan hasil pengolahan data menunjukan Total Attractiveness Scores (TAS) tertinggi.

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Strategi Kebijakan Pengelolaan Rumah Susun Sewa Bagi Masyarakat Berpenghasilan Rendah di Kota Serang: Pendekatan Analisis SWOT – QSPM

Cited by 2 publications

References 20 publications

SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan

SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan

Analisis Strategi Pengembangan Bisnis dengan Metode Business Model Canvas (BMC) dan Quantitative Strategic Planning Matrik (QSPM)

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