Strategi Komunikasi Pemasaran Paguyuban Batik Tulis Giriloyo Menghadapi Pandemi COVID-19

Goma, Nurhalisa Sy; Salim, Mufid; Marta, Rustono Farady

doi:10.24014/kjcs.v4i1.17963

Cited by 2 publications

(2 citation statements)

References 17 publications

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“…Marketing communication is a means used in marketing activities to inform, persuade, and remind consumers, either directly or indirectly, about products and brands sold to consumers (Kotler & Keller, 2016). Marketing communication seeks to market products by conveying information, educating consumers, and continuously in various communication efforts to achieve sales goals (Goma et al, 2022). In conducting marketing communications, Pixbox's promotional efforts are carried out online, or it is said to be digital marketing.…”

Section: Findings and Discussionmentioning

confidence: 99%

Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media

Simabur

Herlina²,

Wiradharma

2023

CHANNEL

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Many companies have adapted their marketing strategies to focus on digital media to overcome the limitations of face-to-face communication. Pixbox, an Indonesian local shipping company, has created brand awareness through digital marketing, including social media platforms, to attract customers and promote their services. This study aims to determine how the Pixbox creative team creates digital marketing content on social media. The research used a descriptive qualitative approach, collecting data through interviews and analyzing them using qualitative methods. The study focused on the Pixbox marketing content creator team and their social media activities, using purposive sampling to select participants and qualitative data analysis techniques to analyze the data. This study indicated that in creating exciting content, the content creator team of Pixbox carried out three stages, namely the pre-production stage, trying to plan content by thinking about how the purpose of the content will be, the production stage as a stage of content creation strategy as well as publishing it. The post-production stage, as the content evaluation stage, shows that the achievement of content creation on social media has an impact on increasing Pixbox brand awareness/customers, which is targeted at young entrepreneurs. Pixbox’s content creator team creates exciting marketing content in three stages: pre-production, production, and post-production, successfully increasing brand awareness and customer orders. Suggestions for improvement include better planning and research in the pre-production stage, exploring other social media platforms, and constantly evaluating content creation.

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Section: Findings and Discussionmentioning

confidence: 99%

Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media

Simabur

Herlina²,

Wiradharma

2023

CHANNEL

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“…The background of this research shows the development of tourist villages has gained significance, with a pivotal factor being the presence of attractions that are natural, cultural, or community-oriented (Goma et al, 2022). These attractions and local human resources serve as the foundation for tourism village development and contribute substantially to sustainable tourism practices (Aditra, 2021).…”

Section: Introductionmentioning

confidence: 99%

Optimizing Instagram Engagement Strategies for Sustainable Tourism: A Case Study of Ciburial Village

Yudaninggar,

Damastuti

2023

Channel J. Komun.

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The aim of this study is to explore the Instagram content management within Ciburial Village, a thriving tourist destination in Bandung Regency, West Java. In the evolving landscape of sustainable tourism, the role of social media platforms, especially Instagram, is pivotal in shaping the narratives of tourist destinations. This study utilizes quantitative content analysis by scrutinizing 134 Instagram uploads from 2021 to unravel the patterns of photo and video uploads, caption messaging, geotagging, and hashtag usage. The findings reveal a preference for photo uploads, predominantly showcasing the vibrant activities of Ciburial Village. Informative captions, while prevalent, lack persuasive elements that can enhance user engagement. The analysis highlights a limited utilization of interactive features, leading to a low engagement rate, a crucial metric for evaluating online presence. Notably, the study identifies the sparse interaction with other accounts and the predominant use of branded hashtags contributing to the account's engagement challenges. The study underscores the importance of fostering a user-centric approach in Instagram content management. Encouraging active participation from followers in content creation and caption ideation can stimulate increased interaction and bolster community bonds. The research contributes significantly to enhance engagement, nurture a vibrant online community, and contribute significantly to sustainable tourism practices by adopting a more inclusive and participatory strategy.

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Strategi Komunikasi Pemasaran Paguyuban Batik Tulis Giriloyo Menghadapi Pandemi COVID-19

Cited by 2 publications

References 17 publications

Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media

Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media

Optimizing Instagram Engagement Strategies for Sustainable Tourism: A Case Study of Ciburial Village

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