Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo

Abstract

This paper aims to provide an analysis of the activities of community service performed to increase the income of rural communities by modified inhouse training marketing strategy of supporting souvenir products of Tinalah Tourism Village, Purwoharjo Samigaluh Kulon Progo. The majority of Purwoharjo villagers work in primary sectors such as agriculture and livestock, the income of the population is relatively low, so look for alternative work by developing Desa Wisata Tinalah. The addition and / or change of livelihoods of the primary sector that sells goods to the tourism sector that sells services require adaptation processes especially in terms of providing services to visitors / tourists. Making village tourism souvenirs requires skills to market products to tourists so that satisfaction can be met optimally. Therefore, the team of the Department of Economics and Business, Vocational College UGM held a marketing strategy training for souvenir product of Tinalah Tourism Village which is later expected to increase the income of the villagers. This training was given to all members of Tinalah Village and some Purwoharjo Village Government Staff. Marketing strategy that used both offline and online (making email account and blog) towards e-smart SMEs thus they may involve in online market place. The expected outcome of this community service activity is increasing skill of the business actor in marketing the souvenir products supporting the tourist village to meet the optimum tourist satisfaction in order to increase the income of Purwoharjo village community.

Pengembangan Desain Suvenir Untuk Kampung Wisata Sayuran KTD Gemah Ripah Bausasran

“…Suvenir yang diberikan sebagai oleh-oleh dapat menjadi simbol kenangan yang menyenangkan bagi pengunjung. Hal ini dapat membuat pengunjung merasa lebih puas dengan kunjungan mereka (Rahajeng, 2018). KTD Gemah Ripah merupakan salah satu tujuan wisata di Yogyakarta yang mengusung konsep kampung sayur.…”

The Revitalization of Iconic Shapes through the Creation of Relief Dimensional Paintings as Tourism Software Products (Case Study in Medan City, Indonesia)

“…What is common in various places is the form of calligraphy works, also widely marketed in Medan City. Products that are general in nature, of course, do not represent a particular area, so they cannot be souvenir products (Rahajeng, 2015;Pelly, 2015). Through the development of souvenirs in the form of paintings with relief dimensions in this study, it is hoped that Medan City has a distinctive new form of souvenirs, like Bali and other regions with their own characteristics.…”

“…The development of relief-dimensional painting based on iconic forms is expected to be a solution for the procurement of souvenir products typical of Medan City. This is very important, because wherever tourism is developed, it is always supported by the contribution of souvenir products (Rahajeng, 2015). This effort is also a synergy in problem solving, which is related to the revitalization of Medan City icons as an effort to preserve the identity of the local socio-cultural environment.…”

Pengembangan Potensi Pantai Slili dengan SWOT dan Buku Ajar PAUD di Desa Sidoharjo, Kecamatan Tepus, Gunung Kidul

“…Wisatawan yang membeli cinderamata mengharapkan lebih dari hanya sekedar mendapat cinderamata sehingga suvenir perlu unik dan mencirikan destinasi wisata beserta atribut yang mewakili karakteristik khas yang ada. Suvenir merupakan salah satu fasilitas amenities yang penting yang perlu dipasarkan dengan baik [14].…”