Strategi Pengembangan Bisnis  Keripik Bayam

Rukka, R M; Busthanul, Nurbaya; Fatonny, Nur

doi:10.20956/jsep.v14i1.3622

Cited by 10 publications

(9 citation statements)

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“…Hasil penelitian Euis et al, (2014) menyatakan bahwa BMC memiliki sembilan elemen yang penting dalam membantu mengidentifikasikan model bisnis, mengidentifikasi elemen-elemen yang memerlukan perbaikan dan keberlangsungan usaha di masa depan. Rukka et al, (2018) menemukan bahwa BMC juga dapat digunakan sebagai alat untuk merekomendasikan usulan rancangan model usaha baru yang akan diterapkan salah satu unit usaha.…”

Section: Pendahuluanunclassified

Perumusan Strategi Business Model Canvas (BMC) Pada Rumah Tape Medan Tuntungan

Rahma,

Nurlinda,

Novita

2024

AMBITEK

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This research will provide an overview of how a business model is built, so that MSMEs can obtain simple information to design a business model according to the product produced and according to the target market segment. The purpose of Business Model Canvas (BMC) planning is to obtain information about the best planning for productive partners if applied as appropriate technology and models in MSMEs. The long-term goal is to become literate among MSMEs on how to develop a business model concept that is easy, simple and complete. This research will also contribute to new MSME players in designing business models before building a business. So that potential risks can be discovered early and solutions can be found. This research is a qualitative research. The data collection technique was carried out using a combination of observation, interviews and FGG at the UMKM Rumah Tape Medan Tuntungan. The research results show that BMC can be used in designing business models for Tape House MSME entrepreneurs which have been running for some time.

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Section: Pendahuluanunclassified

Perumusan Strategi Business Model Canvas (BMC) Pada Rumah Tape Medan Tuntungan

Rahma,

Nurlinda,

Novita

2024

AMBITEK

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“…This channel expansion can also be done by maximizing the reseller system. Increasing sales can be done by opening new channels with a reseller system (Rukka et al, 2018). This reseller system can increase market expansion because products are easily spread.…”

Section: B Wo-strategymentioning

confidence: 99%

Business Development Strategy of Hydroponic Melon (Cucumis Melo L.) Production at Pt Indigen Karya Unggul Through Business Model Canvas

Arifin,

Ananda Noor Lailya

2024

J. Manaj. Bisnis dan Terap

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The purpose of this research is to find the obstacles and threats that hinder the melon production process at PT Indigen Karya Unggul, formulate new strategies based on the advantages and opportunities owned by the company by minimizing the shortcomings and threats that exist, and create a new business model canvas prototype that can be applied by the company in the context of business development. The data collection technique that researchers apply is the interview and observation method accompanied by direct interviews. The type of research chosen is qualitative research. The analysis of the business development strategy that can be applied by the company with the new business model canvas prototype is the addition of human resources to run the existing business lines needs to be done so that existing human resources can be specialized according to the field of work so that the targets of each business line can be realized. In addition, PT Indigen Karya Unggul can use the new business model canvas prototype in carrying out its business activities. Especially in the customer segment block, including by expanding the intended market segment, reaching markets that have not been reached before, and creating attractive and creative marketing content.

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“…Business strategy is a relationship between the resources and advantages possessed by a business, as well as activities in creating value so that the company is able to generate profits (Rukka et al, 2018). A business's ability to gain competitive advantage is an important aspect for business growth and survival, because competitive advantage can offer lower value, as well as greater benefits (Ningrum, 2022).…”

Section: Business Strategymentioning

confidence: 99%

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

Setiawan,

Santy,

Fitriyani

et al. 2023

JIMEA

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The purpose of this study is to determine the direct and indirect influence on the business strategy variables and the Job Creation Law variable on the MSMEs Performance in the culinary sector which is mediated by the Digital Technology variable. The research method used is a quantitative method using the SmartPLS 3.2.8 program in analyzing the data, so that it can identify the relationship between variables. The research population is MSMEs in the culinary sector in Prajurit Kulon sub-district. By using the Slovin formula, a sample result of 83 was obtained. The data collection techniques used were observation, interviews and questionnaires. Data analysis was carried out using outer model test, innerl model test, and hypothesis test.The results of the study are suspected to have a direct influence on the variables of business strategy and the Job Creation Law on the Performance of MSMEs in the Culinary Sector mediated by digital technology. This research is expected to help improve the performance of MSMEs in the culinary sector in the Prajurit Kulon district, Mojokerto City, and can be a reference and study for research on digital technology that mediates business strategies and the Job Creation Law on MSME performance.

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Strategi Pengembangan Bisnis Keripik Bayam

Cited by 10 publications

References 0 publications

Perumusan Strategi Business Model Canvas (BMC) Pada Rumah Tape Medan Tuntungan

Perumusan Strategi Business Model Canvas (BMC) Pada Rumah Tape Medan Tuntungan

Business Development Strategy of Hydroponic Melon (Cucumis Melo L.) Production at Pt Indigen Karya Unggul Through Business Model Canvas

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

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