Abstract.Imported carrots came to Indonesia and replaced local carrots in the market. Demand of imported carrot quality was fulfilled by Katata farmer group through institutional innovation such as seed application, plant space arrangement, and harvest pattern management. According to the farmers' behaviors which are difficult to adopt the innovation, it is necessary to identify the driving factors of innovation rate in carrot cultivation. The objectives of this paper are to identify how fast the innovation adoption rate of the farmer and the driving factors of Sibata carrot cultivation rate. This paper is quantitative research design using Rank Spearman correlation. The result showed that there are 11 of 20 driving factors that push the Sibata carrot cultivation rate, which are economic benefit, quality benefit, innovation trialability, innovation observability, income, information source, input services quality, supervision, farmer-supervisor communication, price guarantee, and market guarantee. Social, economic, and technological aspect are simultaneously having a significant relationship in determining the adoption rate.