Strategi Peningkatan Kinerja UKM

Wiyadi, Wiyadi; Praswati, Aflit Nuryulia; Trisnawati, Rina; Chuzaimah, Chuzaimah

doi:10.23917/psikonomi.v2i2.338

Cited by 4 publications

(4 citation statements)

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“…To achieve goals, companies must have a marketing strategy (Irham Fahmi, 2013). Marketing performance is an important element of a company's performance in the company in general because the performance of a company can be seen from the marketing performance that has been done so far (Wiyadi et al, 2021).…”

Section: B Marketing Performancementioning

confidence: 99%

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Yusnita,

Panorama,

2024

IJMRA

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This research departs from the problem that whether competitive advantage as an intervening variable has an influence on the marketing performance of Songket Melayu MSM Enterprises, Indonesia. The purpose of this study was to determine and analyze how much the effect of competitive advantage mediates the marketing performance of Songket Melayu MSM Enterprises, then to see whether competitive advantage can mediate digital marketing, product innovation and product quality on marketing performance. The primary data collection technique is in the form of distributing questionnaires using a Likert scale. The population in this study were of Songket Melayu MSM Enterprise that have innovated and carried out digital marketing. The sampling technique was purposive sampling, which is based on predetermined criteria. The criteria in this study are: a) Owner of Songket Melayu MSME’s who have been doing digital marketing for at least the last 2 years, b) Songket Melayu MSMEs who innovate their products, c) Songket Melayu MSM Enterprises that have been established for at least the last 5 years. Based on these criteria, a sample of 68 Songket MSMEs was obtained. The data analysis technique uses quantitative analysis with path analysis. The analysis tool uses the SmartPLS 4 application. The results showed that: 1) competitive advantage has a positive and significant effect on marketing performance with a T-Statistic value of 2.066> 1.96 and a P-Value of 0.019 0.05. 2) competitive advantage is able to mediate digital marketing on marketing performance with a T-statistic value of 2.359 1.96 and a p-value of 0.047. 3) competitive advantage is able to mediate product innovation on marketing performance with a T- statistic value of 4.234> 1.96 and a p-value of 0.001 0.05. 4) competitive advantage is able to mediate product quality on marketing performance with a T-statistic value of 3.755 1.96 and a p-value of 0.040 0.05. Overall, the results of this study indicate that competitive advantage has a direct positive influence on marketing performance, and also serves as an important mediator in the relationship between factors such as digital marketing, product innovation, and product quality and marketing performance. These findings can provide important insights for business practitioners in optimizing their strategies to improve marketing performance.

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Section: B Marketing Performancementioning

confidence: 99%

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Yusnita,

Panorama,

2024

IJMRA

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“…Dan menengah merupakan salah satu prioritas dalam upaya pembangunan ekonomi. Hal ini dikarenakan usaha mikro dan kecil merupakan tonggak dari kegiatan perekonomian kerakyatan bagi yang ditujukan untuk mengurangi permasalahan kesenjangan perekonomian [1]. Keberadaan UMKM dalam kegiatan usaha memiliki peranan penting terutama dalam memperluas lapangan kerja serta memberikan pelayanan ekonomi secara luas dan upaya peningkatan pendapatan masyarakat [2].…”

Section: Pendahuluanunclassified

Analisis Faktor Strategi Pengembangan UMKM Kelurahan Pabuaran Kota Bogor

Nurvi Oktiani,

SAFRIA

2023

ekobistek

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The Improvement and Development of Micro, Small and Medium Enterprises are priority for making economic and sustainable development where that is one of Economic foundation especially in Indonesia, beside that the small, medium enterprises as a sector which have important role because consist of full activities and can make expand employment, however and must be understanding, because of covid -19 disease give impact and change for all aspects, especially for continuity developing micro, small and medium enterprises .The purpose of research analyze and explain factors for developing which can be implemented strategy micro, small and medium enterprises in Pabuaran, Bogor city. The research of Method uses quantitative Descriptive, the source of data has been obtained by questionnaire toward fifty respondent, the data analyze has been obtained by factor analysis with data processing by determining of Index KMO, measure of sampling adequate, communalities values, total variant explained, rotated component matrix, From the result can be obtained from twenty variable have been reduced become sixteen variable, and three Factors include of resources and capabilities or process technic capacity, market regulation and SME regulation, employee skill. From the three factors can be determinant that the dominant factors for making development micro, small and medium enterprises is Resources and capabilities process Technic Capasity

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“…During the COVID-19 pandemic, the performance of MSMEs decreased as a result of limiting the number of workers. Therefore, several alternative strategies are needed that are recommended to improve the performance of MSMEs including: (1) need to apply market orientation (2) create competitive advantage (3) improve pricing capability (4) motivate employees to keep working by paying attention to health protocols (Wiyadi et al, 2021).…”

Section: A Look At Baitul Maal Wat Tamwilmentioning

confidence: 99%

How do Baitul Maal Wat Tamwil empower Micro, Small and Medium Enterprises amidst COVID-19 pandemic? A case of Indonesia

Ma’ruf

Azizah²,

Sari³

2022

JIFA

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During the COVID-19 pandemic, Baitul Maal Wat Tamwil (BMT) in Sukoharjo, a region of Indonesia is consistently contributing to the empowerment of Micro, Small and Medium Enterprises (MSMEs). Hence, how the BMT empowers the MSMEs is a worthy attribute to explore. The current study delves into an in-depth exploration on the strategies and policy innovations carried out by the BMTs as well as to analyse the impact or influence caused by the existence of these strategies. The method used in this research is field research with a qualitative approach. Data collection techniques were carried out through observation with interviews with various related parties. The results showed that the empowerment strategy carried out by BMT Dana Mulia and BMT Makmur Mandiri was by implementing a restructuring policy in an effort to maintain the stability of the institution's operations. Meanwhile, BMT Bina Ummah Sejahtera has tightened risk mitigation by making efforts to be more careful in conducting financing and deposit transactions, using online media and the three BMTs providing business assistance. The influences that arise with this strategy are providing ease of capital assistance during the COVID-19 pandemic, assisting business development of MSMEs, minimizing the risks faced by MSMEs, and encouraging the spirit of MSMEs in marketing their businesses.

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Strategi Peningkatan Kinerja UKM

Cited by 4 publications

References 0 publications

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

Analisis Faktor Strategi Pengembangan UMKM Kelurahan Pabuaran Kota Bogor

How do Baitul Maal Wat Tamwil empower Micro, Small and Medium Enterprises amidst COVID-19 pandemic? A case of Indonesia

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