Strategi Perbaikan Kinerja UMKM Melalui Pendekatan Supply Chain Management
Andri Ikhwana,
Dimas Azhar Maulana
Abstract:Secara umum pengelolaan UMKM terkendala berbagai permasalahan terkait penanganan dan pengelolaan bahan baku, kekurangan modal, lemahnya kreativitas dan inovasi, rendahnya kualitas produk dan kualitas sumber daya manusia, tinggi bahan baku, rendahnya daya beli masyarakat, kurangnya kerjasama UMKM dengan pendukung, dan terbatasnya dukungan pemerintah untuk pemasaran produk. Tujuan penelitian ini adalah menjelaskan kriteria pendukung perbaikan kinerja UMKM melalui pendekatan Supply Chain Management, menjelaskan s… Show more
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