“…However, there is evidence indicating that MMs can, and do, initiate change (e.g., Glaser et al, 2016;Huy, 2001;Mantere, 2008). In particular, MMs more directly confront technological and market developments (Fourn e et al, 2014;Taylor and Helfat, 2009). This intimate exposure motivates them to advance ideas (Dutton and Ashford, 1993) that can lead to rethinking the strategic priorities of their own units (Galunic and Eisenhardt, 2001) and eventually of the whole organization (Burgelman, 1983).…”