Strategic alliances in international distribution channels

Technological innovation of firms in China: Past, present, and future

“…Furthermore, with Chinese firms increasingly adopting long-term, flexible, relationship-oriented partnering arrangements with foreign market entry strategies, international strategic alliances have become widespread (Luo, 2003). By studying strategic alliances in international distribution channels, Mehta, Polsa, Mazur, Fan, and Dubinsky (2006) empirically verified learning orientation, relationship longevity, and relationship closeness as determinants of cooperation, which is an antecedent of performance and relationship satisfaction. Li and Gima (2002) found that successful agency business activity is positively related to new venture performance but negatively related to product innovation efforts.…”

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

“…Zhang et al (2014) modeled effects of buyer-seller relationships over time and found that time, along with seller's price stimuli (e.g., dynamic pricing), affect how B2B managers respond to future pricing events. Mehta et al (2006) find that relationship longevity moderates the relationship between relationship closeness and cooperation. If relationship longevity combined with closeness increases cooperation with the firm, then buying managers with longer connections with a brand may also elicit more positive affect and less negative emotions connected with that brand.…”

“…Brand relationships are linked to positive word-of-mouth, brand loyalty, and the willingness to pay price premiums and ignore brand failures (Batra, Ahuvia, & Bagozzi, 2012), and relationship with a brand may influence managers' affective and cognitive responses to pricing. Relationship with the brand includes, among other factors, brand mandate (i.e., a buying company's policy that requires all employees to purchase a particular offering from a limited list of vendor(s) or brand(s)), relationship longevity (i.e., the length of time in a relationship or the duration of an interfirm coalition (Mehta, Polsa, Mazur, Xiucheng, & Dubinsky, 2006)), and buyer-seller trust (i.e., the perceived credibility and benevolence of a seller (Doney & Cannon, 1997)). …”

Law of enterprise strategy synergistic effect evolvement

“…An enterprise system is a multi-layered, multi-sectored system of composite structure, the relationship between departments, processes, information transfer, etc. reflects the enterprise systems' interoperability [1] . Enterprise system interoperability performance at the strategic level is the strategic synergy and strategic coordination can ensure the management measures of enterprises to be focused on strategy.…”