Abstract:is a Senior Lecturer in the School of Management at the University of Salford. His research interests revolve around the role of 'place' in marketing, with particular reference to the marketing of urban places and town centre management.
“…Those retail businesses who operate in more remote locations are often small, independent operators who stock a broad but shallow product range (Byrom et al, 2003). As Skerrat (1999) identified, the limited availability of good quality fresh products has the potential to negatively impact upon the diets of island inhabitants.…”
While there have been numerous studies of on-line shopping behaviour, the impact of internet adoption upon island communities remains largely unexplored. This is despite the identified difficulties that are encountered when attempting to access goods and services in these peripheral economies. Limitations in the transport infrastructure, inconsistent supply and restricted availability have all been acknowledged as issues affecting local retail provision. Island residents have also traditionally been required to travel to the main town or mainland in order to shop for key items. This research study examines the extent to which on-line provision has reconfigured the mobility patterns of residents in the Scottish isles and whether e-commerce has reduced the propensity of individuals to undertake shopping related travel. The findings suggest that e-commerce has had only a modest impact upon consumer travel patterns and that other situational factors moderate the identified benefits that accrue from purchasing on-line.
“…Those retail businesses who operate in more remote locations are often small, independent operators who stock a broad but shallow product range (Byrom et al, 2003). As Skerrat (1999) identified, the limited availability of good quality fresh products has the potential to negatively impact upon the diets of island inhabitants.…”
While there have been numerous studies of on-line shopping behaviour, the impact of internet adoption upon island communities remains largely unexplored. This is despite the identified difficulties that are encountered when attempting to access goods and services in these peripheral economies. Limitations in the transport infrastructure, inconsistent supply and restricted availability have all been acknowledged as issues affecting local retail provision. Island residents have also traditionally been required to travel to the main town or mainland in order to shop for key items. This research study examines the extent to which on-line provision has reconfigured the mobility patterns of residents in the Scottish isles and whether e-commerce has reduced the propensity of individuals to undertake shopping related travel. The findings suggest that e-commerce has had only a modest impact upon consumer travel patterns and that other situational factors moderate the identified benefits that accrue from purchasing on-line.
“…Broadbridge and Calderwood, 2002); and strategic options for retailers (e.g. Byrom et al, 2003). In terms of retailing the common issue would appear to be the maintenance of adequate facilities in the rural area.…”
Section: Research Background (A) Retailing Change Market Towns and Rmentioning
“…Given that within the UK an acknowledged strategy has been towards supply based partnerships (vertical co-ordination) and away from retail owned manufacture (vertical integration) (Ruben et al 2007), the above findings reflect Byrom et al's (2003) observation that development strategies within island communities are influenced strongly by the geographical confines of the marketplace.…”
Challenges in the supply of perishable products to island communities.
AbstractThis paper examines the specific retail challenges associated with supplying island communities around the United Kingdom. It examines the main difficulties in supplying short shelf life products to both remote as well as larger urban island conurbations. Using a qualitative research methodology, the paper interviews individuals who have either strategic or operational responsibility for island retailing and supply. The research identifies a variety of factors that disproportionately influence the efficiency and effectiveness of a retailer's operations. It also notes that island retailers operate under a significantly different cost base from that of a mainland operation. While national multiple retailers may choose to absorb this additional expense into their overall cost base, many local retailers have followed a conglomerate strategy and operate wholesale or multi service functions.
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