Strategic and Innovative Pricing in a Born-Digital Company

Coordinating the Internet : Thought styles, technology and coordination

“…There are several disciplines of studying interactions of people in contexts, such as organizational studies, markets studies, psychology, among others, and at a general level this thesis uses the (business) ecology metaphor for studying these interactions. Business ecology here refers to a wide, encompassing view of a business surrounding, including organizational actors near and far, but also, for example, ideas concepts and trends (Cöster et al, 2020;Olve et al, 2013;Westelius & Lindh, 2016;Zott & Amit, 2010). The business ecology perspective here is thus looking to a wider environment than the more business-model centric business ecosystem term as used in a tradition drawing on Moore (1993Moore ( , 1997, for example Adner (2017).…”

“…Business ecology analyzes (as in Cöster et al, 2020;Moore, 1993Moore, , 1997Moore, , 2006Olve et al, 2013 for example) strive to capture not only formal and strong relations but also more informal connections (cf. Johanson and Vahlne, 2009 network model) which turn out to be important over time.…”

“…Johanson and Vahlne, 2009 network model) which turn out to be important over time. It is suggested that business ecology analyzes are a good tool for understanding organizations in a larger setting (Cöster et al, 2020;Moore, 2006;Olve et al, 2013;Westelius & Lind, 2020;Westelius & Lindh, 2016;Westelius & Westelius, 2018), since organizations today to a larger extent are dependent on other entities for existence and value production and are affected also by events and ideas from afar. I see ecologies as another way of looking at, for example, markets.…”

“…In my research process I encountered actors which I view as belonging to yet other classes than those identified in Cöster et al (2020) and Olve et al (2013).…”

“…Coase (1937) does no go deeper in on what an organization is, i.e., what are the central tenets that define an organization. To help answer the question of what the Internet would be as an organization I will go through texts such as Cöster et al (2020), Malmi and Brown (2008), Mintzberg (1993), Simon (1997), Simons (1995), and Westelius and Lind (2020).…”