Strategic and Moral Dilemmas of Corporate Philanthropy in Developing Countries: Heineken in Sub-Saharan Africa

Cranenburgh, Katinka C. van; Arenas, Daniel

doi:10.1007/s10551-013-1776-1

Cited by 27 publications

(36 citation statements)

References 37 publications

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“…According to Porter and Kramer (2006), leaders in both business and civil society have focused too much on the choice between them instead of focusing on the points of intersection, and they should stop thinking in terms of 'corporate social responsibility' and start thinking in terms of 'corporate social integration.' As the boundaries between public relations, community involvement, corporate social responsibility and marketing become increasingly blurred, philanthropy is becoming more integrated with other firm's activities (Sánchez, 2000) and as global competition requires firms to establish their competitive advantage from various sources (Porter and Kramer, 2002;Hess et al, 2002;Zhang et al, 2010;Cantrell, Kyriazis and Noble, 2015), businesses have increasingly connected their philanthropic activities to business strategy, calling it strategic philanthropy (Cranenburgh and Arenas, 2014).…”

Section: Resultsmentioning

confidence: 99%

“…According to the resource-based view, charitable contributions have the potential to enhance a firm's specific resources in the form of an improved brand name or reputation and thus contribute to a competitive advantage and increase revenues through customer loyalty (Seifert et al, 2003). When arguing that modern philanthropic and business organisations should join forces and aim to develop charity strategies that provide them with a competitive advantage (Cantrell, Kyriazis, and Noble, 2015;Cranenburgh and Arenas, 2014), Smith (1994) used the concept of Porter and Kramer's shared value (Cranenburgh and Arenas, 2014).…”

Section: Theoretical Foundations Of Strategic Philanthropymentioning

confidence: 99%

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Strategic Philanthropy: Literature Review

Kubíčková¹

2018

AOP

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This literature review article aims to facilitate a better understanding of the concept of strategic philanthropy as a controversial topic at the crossroads of business and society. The strategic role of corporate philanthropy has been emphasised by both academics and practitioners and is a topic of long-standing discussion as is the original concept of corporate philanthropy. This article summarises the different definitions, approaches and categorisations that have been adopted by management scholars working in the field of corporate philanthropy and published in the top academic journals. Four main lines of inquiry were distinguished within the literature: the evolution and essence of strategic philanthropy, theoretical foundations of strategic philanthropy, empirical foundations of strategic philanthropy and the measurement of the impact of strategic philanthropy. The results show that the concept of strategic philanthropy is still evolving and different approaches to define and theorise it can be found. The implications for further research are provided at the end of the article.

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Section: Resultsmentioning

confidence: 99%

Section: Theoretical Foundations Of Strategic Philanthropymentioning

confidence: 99%

Strategic Philanthropy: Literature Review

Kubíčková¹

2018

AOP

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“…The second CSR approach is to view corporate philanthropy as a contribution to society; this approach involves only a small amount of commercial interest, perhaps even without consideration of corporate profit, and thus adopts altruism as a starting point. This approach is referred to as altruistic CSR [28,29] or philanthropic responsibility [30]. However, for many firms, the use of charity work and CSR to support business strategies is increasingly common [31].…”

Section: Strategic Csr and Consumer Perspectivesmentioning

confidence: 99%

Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity

Yen

Yang

2018

Sustainability

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Abstract:The present study examined consumer responses to strategic corporate social responsibility (CSR) from the perspectives of consumer moral emotions (empathy) and cognition (moral identity), and investigated charitable activities conducted by convenience stores in Taiwan from theoretical and practical perspectives. The research method involved a comparison between two actual charitable activities conducted by convenience stores, namely "donation platform services" and "cause-related marketing". A questionnaire was distributed into four regions spanning southern to northern Taiwan by using a convenient sampling method, and 332 valid responses were collected. The present study employed structural equation modelling to verify its hypotheses. In terms of theoretical contributions, the present study constructed two theoretical models and subsequently verified that empathy influences moral identity; this constitutes a major contribution to investigations of the causal relationship between moral emotions and cognitive theory. In practice, the present study recommends that convenience stores implement more cause-related marketing to reduce consumer suspicions that firms are motivated purely by profit and increase consumer trust in firms. Subsequent studies are recommended to conduct in-depth investigations of the underlying causes of moral identity internalization and symbolization generating different responses in consumers, as well as other possible situational variables.

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“…In addition, CP is increasingly considered to be a strategic dimension of CSR (e.g., Bronn & Vidaver-Cohen, 2009). Studies in this area demonstrate that CP can help to improve corporate competitiveness (Van Cranenburgh & Arenas, 2014). CP is operationalised as firms' pursuit of greater legitimacy as perceived by their external stakeholders (Chen & Chao, 2016;Wang & Qian, 2011), and accordingly, strategic CP is broadly defined as the "giving of corporate resources to address non-business community issues that also benefit the firm's strategic position and ultimately, its bottom line" (Saiia, Carroll, & Buchholtz, 2003, p. 170).…”

Section: Introductionmentioning

confidence: 99%

“…Generally, CP has been emphasised by researchers as a means of building close connections with the community. CP helps firms to relieve institutional pressure from the community, improve their reputation, secure legitimacy and eventually increase their competitiveness (Marquis et al, 2007;Van Cranenburgh & Arenas, 2014). Therefore, the legitimacy strategy related to institutional motives provides a useful theoretical framework for examination of firms' CP behaviours at the community level.…”

Section: Introductionmentioning

confidence: 99%

The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective

Wang

2018

Journal of Sustainable Tourism

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Corporate philanthropy (CP) is receiving increased attention, especially in transitional countries, such as China. Focusing on Chinese tourism attraction companies that operate on public tourism resources and have close relationships with their surrounding communities, this study investigates the factors driving firms' CP behaviour from a community perspective. Hypotheses are developed under the legitimacy framework. Probit and tobit regression models are used with data gathered from listed tourism attraction companies in China between 2000 and 2015. Three main findings are obtained. First, tourism attraction companies engage in CP more actively than other companies in the tourism industry. Second, three community-related features are significant drivers of tourism attraction firms' CP: unbalanced economic development, fierce business competition within the community and scarce educational resources. Third, the economic contribution of tourism partially moderates the associations between community features and tourism attraction firms' CP. Further interviews with top managers of selected companies confirm the findings of the above statistical analysis. Both the theoretical and practical implications of the findings are discussed at the end of the paper.

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Strategic and Moral Dilemmas of Corporate Philanthropy in Developing Countries: Heineken in Sub-Saharan Africa

Cited by 27 publications

References 37 publications

Strategic Philanthropy: Literature Review

Strategic Philanthropy: Literature Review

Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity

The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective

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