1981
DOI: 10.1080/00325481.1981.11715797
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Strategic aspects of prescription writing

Abstract: The strategic aspects of the written medical prescription, often overlooked, include fulfillment of the placebo, make-believe, and temporizing effects of prescribing; the patient's expectations to receive and participate in the choice of therapy; and the physicians's need for action. Prescribing requires fine judgement as to which drug to use, when to give it, and in what quantity and frequency.

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“…Although elaborate procedures, including surgery, can be effective placebos, [91][92][93] routine tasks like prescription writing can also have a placebo effect. 94 The traditional placebo medication falls into this category. 95 Furthermore, the way in which a medication is delivered may affect its perceived action.…”
Section: Treatment Characteristics Including Settingmentioning
confidence: 99%
“…Although elaborate procedures, including surgery, can be effective placebos, [91][92][93] routine tasks like prescription writing can also have a placebo effect. 94 The traditional placebo medication falls into this category. 95 Furthermore, the way in which a medication is delivered may affect its perceived action.…”
Section: Treatment Characteristics Including Settingmentioning
confidence: 99%