“…with regard to how embeddedness and interdependence affect service innovation activities (Eisingerich et al, 2009;Agarwal and Selen, 2011;Hsue et al, 2010), (Hammerschmidt et al, 2012), which is incommensurable with a network understanding based on INA (Ford et al, 2003). Similar approaches relate to orchestrated service networks (Evanschitzky, 2007), thereby implying a focal net perspective (Moller and Halinen, 1999;Moller et al, 2005) as the foundation for their reasoning. Furthermore, an "exchange of resources between the participating network partners" (Evanschitzky, 2007, p. 351 (Scott & Laws, 2010).…”