Strategic Communication for AI-Driven Sustainability Initiatives

Abstract

This study explores the crucial role of strategic communication in AI-driven sustainability initiatives, emphasizing its potential for stakeholder engagement and message dissemination. It highlights how strategic communication bridges the gap between complex AI technologies and practical implementation, fostering public trust and policy support. The chapter identifies challenges such as technical complexity, data privacy, and cultural sensitivities, advocating for a comprehensive approach with stakeholder analysis, adaptive communication strategies, and continuous feedback mechanisms. The proposed communication model and implementation framework address these challenges by leveraging advanced digital tools, fostering multi-stakeholder collaboration, and ensuring transparency to achieve the SDGs. Embedding sustainability into organizational values, supported by strategic communication, is essential for fostering a global sustainability culture. These insights offer guidance for researchers, practitioners, and policymakers to enhance AI-driven sustainability initiatives.