Strategic digital transformation of organisations

Abstract

The contemporary business setting, as well as the era of a more and more intensive digital development of society, are creating greater challenges for organisations when it comes to introducing digital processes into almost every domain of business, that is, conducting a digital transformation of the organisation. Conducting a strategic digital transformation of an organisation is becoming one of the key elements of its business success. This paper aims to analyse the key requirements regarding a strategic digital transformation, as well as to analyse those organisations which have successfully performed this process, and those who did not manage to reach the desired goals in the process of strategic digital transformations.

Opportunities and threats of digital transformation of business models in SMEs

“…Corporate or business strategies should always aim at setting new visions, direction, targets. Digitization should be perceived as a new opportunity as well as a means to transform business processes (Schwaferts, Baldi 2018;Lazic, Jovic (2019). The paper presents business models of selected business processes in SMEs in two different sectors.…”

Digitalization in Entrepreneurship: A Qualitative Study on Women Entrepreneurs

“…Günümüzde girişimcilik faaliyetlerin arttırılması, her iş ortamında girişimci grup potansiyellerinin ortaya çıkarılması ve teşvik edilmesi; aktif katılımların sağlanabileceği bir sosyo ekonomik ortamın yaratılması önemli hale gelmektedir (Galindo ve Ribeiro, 2012). İnovasyon odaklı işletmelerde yeni iş fikirlerin hayata geçirilmesi ve iş süreçlerine uygulanması noktasında dijitalleşme anahtar bir araç olarak görülmektedir (Lazic ve Jovic, 2019). Günümüz ekonomisinde farklı sektörlerde faaliyet gösteren işletmelerin tüm süreçlerinde dijitalleşmeyi kademeli olarak sağlaması; iş mollerinde müşteri değer yaratma noktasında önem arz etmektedir (Lenka, Parida ve Wincent, 2017).…”

“…Today, it is important to increase entrepreneurial activities, to reveal and encourage entrepreneurial group potentials in every business environment, and to create a socioeconomic environment where active participation can be ensured (Galindo and Ribeiro, 2012). In innovation-oriented businesses, digitalization is seen as a key tool in the realization of new business ideas and their application to business processes (Lazic & Jovic, 2019). In today's economy, it is important for businesses operating in different sectors to gradually ensure digitalization in all processes; at the point of creating customer value in business moles (Lenka et al, 2017).…”