Strategic Direction and Development of the School

Davies, Brent; Ellison, Linda

doi:10.4324/9780203984642

Cited by 14 publications

(15 citation statements)

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“…By examining trends and building scenarios of possible outcomes, leaders can develop a futures perspective of the school. In this way, school planning involves a journey of thinking in which those involved in the planning process extrapolate patterns from the past and project these into the future (Davies & Ellison, 1997, 1999. This approach to planning is especially helpful when working in a newly established school.…”

Section: Theme 1: School Plans Are Critically Importantmentioning

confidence: 99%

Exploring factors that influence school planning in community high schools in the Solomon Islands: Principals’ perspectives

Aruhu

Giles

2014

Waikato Journal of Education

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Section: Theme 1: School Plans Are Critically Importantmentioning

confidence: 99%

Exploring factors that influence school planning in community high schools in the Solomon Islands: Principals’ perspectives

Aruhu

Giles

2014

Waikato Journal of Education

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“…Going by each component, a university may deliberate on what it wants to achieve, how activities should be done, when to achieve, who should carry out the plan, who are accountable, what are the necessary facilities, and how much funds are needed. The vision, goals, and objectives of a development plan keep the organization on the right track (Allen 1988;Altbach 1989;Davies and Ellison 1999;Kaufman 1992;Mondy and Premeaux 1995;Purcell 2001).…”

Section: Introductionmentioning

confidence: 99%

“…Davies and Ellison (1999) put forth a tangible and feasible model on planning organizational development, which is applicable to corporate as well as university organizations. In this model, universities are, by their own right, autonomous bodies which determine their own vision, goals, objectives, strategies, and timeline of development.…”

Section: Introductionmentioning

confidence: 99%

“…This model requires, among other things, the universities to specify their vision, mission, objectives, timeline, strategies and actions, and performance indicators. A development plan derived from the process serves as a guideline that would ensure an integrated and concerted mechanism in achieving the desired outcomes (Davies and Ellison 1999;Kaufman 1992).…”

Section: Introductionmentioning

confidence: 99%

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Goals, components, and factors considered in university development

Hussin

Ismail

2009

Asia Pacific Educ. Rev.

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It is generally known that the general goals of universities are to produce high-quality graduates for the job market, to continuously advance the frontier of knowledge in all the disciplines, and ultimately to advance human civilization. There can, however, be numerous specific goals which differ from one university to the other. Whatever it is, in order to achieve the desired goals, universities need to design a realistic strategic development plan, which must include, among others, the important logistical components and factors of university development. In Malaysia, little is known about university development planning process as a subject area. Annual reports and calendars published by universities do not provide sufficient information about the elements and aspects of high priorities in their strategic development plan. As such, we decided to conduct a study on eleven (11) foremost public universities in Malaysia-a country with a centralized education system-in order to examine the goals, components, and factors considered by university topmanagement in planning university development. We administered a checklist to 296 respondents, comprising deputy vice-chancellors or deputy rectors, registrars, deans, and directors. The checklist required the respondents to rate the consideration level on a scale of 1 (least considered) to 5 (highly considered) for each of the items on goals, components, and factors. This article reports the main findings of our study. Among other things, the most obvious result revealed by the study was that universities were very concerned with the relevancy of academic programs offered and their performance in research. It was rather surprising, however, that the top-management of public universities in Malaysia placed the goal of providing quality infrastructure and facilities at the lowest ranking. Also, this study revealed that the government, as a factor, exerted its prominence only in terms of university budget and research grants and the execution of some policies of national interest, but university expansion and development was largely driven by the university organization itself, i.e., on where, what, and how it wants to expand and grow. In this regard, public universities in Malaysia still enjoy a large degree of academic autonomy and a strong support by the government.

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“…The purpose of "Promotion" of an educational institute is to make sure that either its primary and secondary beneficiaries as well as the distant stakeholder, that is the government, have understood and appreciated its work or not (Davies & Ellison, 1999). Promotion consists of the elements of advertising, publicity and Public Relations.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan

Khan¹,

Qureshi²

2010

IJMS

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Purpose -This study is designed to explore the variables that have a strong impact on students' enrollment in private schools and by the optimal use of these promotional variables private schools attract students for enrollment.Design/methodology/approach -The study is qualitative and exploratory in nature, since the aim was to explore the principals/administrators' views and experiences about promotional variables within the education sector in Pakistan. Data was collected by carrying out in-depth qualitative interviews with school principals/administrators in 16 schools of two neighboring cities namely Islamabad and Rawalpindi (Pakistan). The qualitative data was analyzed and presented in a tabulated and descriptive form. Findings -The analysis revealed four variables of promotion namely: school appearance, public relations, publicity, and advertisement (print and electronic media). These four variables were found to be the main forms of promotion used by private schools for recruiting students. There was also a strong impact of school appearance being used as the standard tool for promotion.Research limitations/implications -The study focused on one sector, the education sector in Pakistan. In order to enhance one's understanding and knowledge regarding the promotional variables. This needs to be taken into consideration in generalizing the findings to other sectors and geographic markets. The study is also limited to only two cities in Pakistan. Although these cities are highly representative of other cities in Pakistan but there are certain regional idiosyncrasies that can have varying impacts.Practical implications -This exploratory study establishes the forms of promotion that are used by most schools in Pakistan. School administrations can look at this study and further explore the link between recruitment and types of promotion. This study can also help promotional companies to develop service packages for the education sector in Pakistan.Originality/value -How private schools attract and influence students for enrollment and what are the sources for that influences and attraction, is not an actively researched topic in Pakistan. The study would therefore contribute towards better understanding of promotional variables and designing of effective promotional strategies.

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Strategic Direction and Development of the School

Cited by 14 publications

References 0 publications

Exploring factors that influence school planning in community high schools in the Solomon Islands: Principals’ perspectives

Exploring factors that influence school planning in community high schools in the Solomon Islands: Principals’ perspectives

Goals, components, and factors considered in university development

Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan

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