“…The idea that knowledge has both a cost and a value was used by Bardach to suggest that knowledge will reach those “for whom the utility of having it exceeds the disutility of obtaining it” (1984, 126). Although this statement is highly rationalist in essence, a widely shared, broader assumption in the literature is that producers (Amara, Ouimet, and Landry 2004; Landry, Amara, and Lamari 2001a; Landry, Lamari, and Amara 2003), intermediaries (Austen‐Smith and Wright 1992; Carpenter, Esterling, and Lazer 2003; Coglianese, Zeckhauser, and Parson 2004; Larocca 2004; Olson 1965), and users (Black 2001; Campbell et al 2009; Harries, Elliott, and Higgins 1999; Jacobson, Butterill, and Goering 2005; Knott and Wildavsky 1980) all invest their energy and resources in knowledge exchange processes to the extent that they perceive this investment to be profitable. This, in turn, translates into encouragement for the implementation of institutional incentive schemes to increase use (e.g., for producers, tagged grant money or institutional recognition, and for users, either allocated time or favorable organizational rules, procedures, norms, and culture) (Campbell et al 2009; Lomas 1990, 1993a, 2000; Mitton et al 2007; Weiss 1978).…”