2023
DOI: 10.1016/j.heliyon.2023.e18373
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Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania

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Cited by 23 publications
(8 citation statements)
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“…Green technology transformation entails the application of specific technologies, including new energy, energy saving, environmental protection, recycling, emissions, sewage treatment, low-carbon technology, and others [ 30 , 55 , 56 ]. Conversely, green non-technical transformation encompasses changes enterprises make in their green institutional framework, green cultural construction, green concept transformation, green strategic development, and other related aspects, including green image or environmental protection publicity [ [57] , [58] , [59] , [60] ]. Notably, the distinction between these two categories lies primarily in the fact that local governments’ preferential subsidy policies often require enterprises to achieve a certain scale of green technology or projects.…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…Green technology transformation entails the application of specific technologies, including new energy, energy saving, environmental protection, recycling, emissions, sewage treatment, low-carbon technology, and others [ 30 , 55 , 56 ]. Conversely, green non-technical transformation encompasses changes enterprises make in their green institutional framework, green cultural construction, green concept transformation, green strategic development, and other related aspects, including green image or environmental protection publicity [ [57] , [58] , [59] , [60] ]. Notably, the distinction between these two categories lies primarily in the fact that local governments’ preferential subsidy policies often require enterprises to achieve a certain scale of green technology or projects.…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…Existing literature has explored a range of institutional factors influencing the adoption of CSA technologies, such as agriculture advisory service (Salaisook et al, 2020), technology transfer (Kassie et al, 2015), market orientation (Ismail et al, 2023), and agriculture supporting services (Huber et al, 2013). However, only a scant portion of the literature discusses the role of collective action groups (CAGs).…”
Section: Open Access Edited Bymentioning
confidence: 99%
“…Conversely, companies prioritizing learning are better equipped to understand and adapt to new international markets, given their ability to absorb new knowledge and adapt to different contexts (Surdu et al, 2021). Market orientation drives TBCs to seek opportunities in international markets to meet customers' needs in various geographical locations (Ismail et al, 2023).…”
Section: Research Modelmentioning
confidence: 99%