2020
DOI: 10.1017/bpp.2019.52
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Strategic ignorance of health risk: its causes and policy consequences

Abstract: We examine the causes and policy implications of strategic (willful) ignorance of risk as an excuse to over-engage in risky health behavior. In an experiment on Copenhagen adults, we allow subjects to choose whether to learn the calorie content of a meal before consuming it and then measure their subsequent calorie intake. Consistent with previous studies, we find strong evidence of strategic ignorance: 46% of subjects choose to ignore calorie information, and these subjects subsequently consume more calories … Show more

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Cited by 18 publications
(14 citation statements)
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References 49 publications
(58 reference statements)
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“…Additionally, our results are broadly supportive of research on strategic ignorance in the context of diagnostic testing and preventative medicine [5,21,22]. A growing literature on strategic ignorance suggests that people often ignore medical diagnoses or refuse testing despite being at risk [21,22].…”
Section: Discussionsupporting
confidence: 78%
“…Additionally, our results are broadly supportive of research on strategic ignorance in the context of diagnostic testing and preventative medicine [5,21,22]. A growing literature on strategic ignorance suggests that people often ignore medical diagnoses or refuse testing despite being at risk [21,22].…”
Section: Discussionsupporting
confidence: 78%
“…The study by Ganguly and Tasoff (2017) is particularly relevant: they observe people will avoid a costless test for herpes – a disease for which there is currently no cure, but for which information is useful in that it helps adjust behavior. People have also been found to willfully ignore health risk information, such as calories in food (Thunström et al , 2016; Woolley & Risen, 2018; Sunstein, 2019; Thunström, 2019; Nordström et al , 2020). Willful ignorance of health outcomes is likely to arise when people are torn between what they think they should do and what they want to do (Thunström, 2016; Woolley & Risen, 2018), or when ignorance allows them to form optimal expectations (downplay the probability of a bad health outcome; Oster et al , 2013; Nordström et al , 2020).…”
Section: Introductionmentioning
confidence: 99%
“…People have also been found to willfully ignore health risk information, such as calories in food (Thunström et al , 2016; Woolley & Risen, 2018; Sunstein, 2019; Thunström, 2019; Nordström et al , 2020). Willful ignorance of health outcomes is likely to arise when people are torn between what they think they should do and what they want to do (Thunström, 2016; Woolley & Risen, 2018), or when ignorance allows them to form optimal expectations (downplay the probability of a bad health outcome; Oster et al , 2013; Nordström et al , 2020). For instance, a person may think she should eat healthy, but want to indulge in ice-cream—she might then choose to avoid learning about the exact amount of calories in the ice-cream in order to avoid either her inner pressure to reduce the ice-cream consumption or the guilt from consuming it despite being aware of the calorie content.…”
Section: Introductionmentioning
confidence: 99%
“…The study by Ganguly and Tasoff (2017) is particularly relevant: they observe people will avoid a costless test for herpesa disease for which there is currently no cure, but for which information is useful in that it helps adjust behavior. People have also been found to willfully ignore health risk information, such as calories in food (Thunström et al, 2016;Woolley & Risen, 2018;Sunstein, 2019;Thunström, 2019;Nordström et al, 2020). Willful ignorance of health outcomes is likely to arise when people are torn between what they think they should do and what they want to do (Thunström, 2016;Woolley & Risen, 2018), or when ignorance allows them to form optimal expectations (downplay the probability of a bad health outcome; Oster et al, 2013;Nordström et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…People have also been found to willfully ignore health risk information, such as calories in food (Thunström et al, 2016;Woolley & Risen, 2018;Sunstein, 2019;Thunström, 2019;Nordström et al, 2020). Willful ignorance of health outcomes is likely to arise when people are torn between what they think they should do and what they want to do (Thunström, 2016;Woolley & Risen, 2018), or when ignorance allows them to form optimal expectations (downplay the probability of a bad health outcome; Oster et al, 2013;Nordström et al, 2020). For instance, a person may think she should eat healthy, but want to indulge in ice-cream-she might then choose to avoid learning about the exact amount of calories in the ice-cream in order to avoid either her inner pressure to reduce the ice-cream consumption or the guilt from consuming it despite being aware of the calorie content.…”
Section: Introductionmentioning
confidence: 99%