Strategic innovation and the science of learning

Value innovation, deliberate learning mechanisms and information from supply chain partners

“…Firms increasingly seek to compete in non-conventional ways, thereby adopting market-oriented ploys that deviate from industry norms (Baden-Fuller, 1995;Govindarajan & Trimble, 2004). However, new ways of playing the game are unlikely to produce economic rents unless they originate from the creation of superior customer value (Schmidt & Druehl, 2008;Teece, 2010).…”

Building competences for new customer value creation: An exploratory study

“…In this respect, the market driving approach resembles the kind of strategy innovation and/or disruptive new business development that is often referred to in the recent literature on 'value innovation' (Kim & Mauborgne, 1997) and 'strategic innovation' (Govindarajan & Trimble, 2004;Markides, 1997;Markides & Charitou, 2004).…”

1001 Listes: Strategic breakthroughs by a low‐tech company in a high‐tech world

“…The emphasis on the disruptive rule-changing nature of breakthrough strategies is stressed by many authors, for example, Govindarajan and Trimble (2004) and Schlegelmilch, Diamantopoulos, and Kreuz (2003). Like Hamel and Prahalad (1994), Friedel and Liedtka (2007) emphasize the importance of questioning existing assumptions, challenging mental models, and connecting seemingly unrelated ideas to create breakthroughs.…”