Strategic introduction of the marketplace channel under spillovers from online to offline sales

Yan, Yingchen; Zhao, Ruiqing; Liu, Zhibing

doi:10.1016/j.ejor.2017.11.011

Cited by 263 publications

(142 citation statements)

References 34 publications

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“…The first stream of literature focuses on online platform from various perspectives. Specifically, some research (e.g., Abhishek et al., 2016; Lu et al., 2018; Yan et al., 2018; Zhang and Zhang, 2020) investigate the interactions between traditional sales format and online sales format on platform. Moreover, Yan et al.…”

Section: Literaturementioning

confidence: 99%

How to choose online sales formats for competitive e‐tailers

Wei

Wang

2020

Int Trans Operational Res

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Currently, many e‐tailers can sell manufacturers' products on their online platforms through reselling or agency selling formats. However, how to choose the optimal online sales formats has puzzled competitive e‐tailers with different channel roles. This paper uses stylized theoretical models to study this problem by considering the combined effects of e‐tailers' channel roles, each e‐tailer's referral fees, and the difference in e‐tailers' market shares. Our results show that if two e‐tailers sell the common manufacturer's products on their online platforms, no matter what sales format one e‐tailer adopts, the other e‐tailer's best choice depends on the two e‐tailers' referral fees and the difference in the two e‐tailers' market shares, whereas the manufacturer's best action is always to let the other e‐tailer adopt agency selling format regardless of the two e‐tailers' referral fees and channel roles and the difference in the two e‐tailers' market shares. Moreover, if two e‐tailers sell the common manufacturer's products on their online platforms, it is most profitable for the manufacturer when both e‐tailers adopt agency selling format and charge equal referral fees to the manufacturer, and the same is true for the whole supply chain, which is independent of the two e‐tailers' channel roles and the difference in the two e‐tailers' market shares.

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Section: Literaturementioning

confidence: 99%

How to choose online sales formats for competitive e‐tailers

Wei

Wang

2020

Int Trans Operational Res

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“…Cao et al [25] examine the dilemma faced by firms who sell new and remanufactured products offline that need to consider whether to enter ecommerce platforms considering that more and more consumers are shopping online on e-commerce platforms rather than shopping offline. Yan et al [26] investigate whether and when the manufacturer should introduce the platform selling in addition to the reselling channel, they also study these problems by incorporating online spillover. Zhang and Zhang [27] examine the e-tailer's demand information sharing strategy with the manufacturer who may operate brick-and-mortar stores offline, they also compare the impacts of two prevailing retailing including agency selling and reselling.…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition

2021

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Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry.

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“…They identify the optimal decisions for participation fees and revenue sharing contracts for both the retailer and the marketplace. Yan et al (2018) study whether e-tailers and traditional retailers are willing to join the common marketplace to sell products. They find that a high platform fee is not an effective incentive for e-tailers to join the marketplace.…”

Section: Literature Reviewmentioning

confidence: 99%

Selling secondhand products through an online platform with blockchain

Shen

Yuan

2020

Transportation Research Part E: Logistics and Transportation Re

157

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Highlights The disclosure effect of blockchain for secondhand product is examined. Contributors consign secondhand products to an online platform that resells them. Pricing strategies differ from the revenue sharing portion of the consignment contract. Horizontal integration is more effective in improving the supply chain’s total profit with the use of blockchain. A win-win-win outcome can be achieved in a supply chain that sells low-uniqueness products.

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Strategic introduction of the marketplace channel under spillovers from online to offline sales

Cited by 263 publications

References 34 publications

How to choose online sales formats for competitive e‐tailers

How to choose online sales formats for competitive e‐tailers

Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition

Selling secondhand products through an online platform with blockchain

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