“…It involves the formulation and implementation of the major goals and initiatives taken by a company's top management, based on consideration of resources and assessment of the internal and external environments in which the organization competes (NAG;HAMBRICK;CHEN, 2007). In recent decades many authors have studied how strategy relates to organizational performance (GIBBONS; SCOTT;FHIONNLAOICH, 2015;HESTERLY, 2005;MILLS et al, 2002;BARNEY, 2001BARNEY, , 1995BARNEY, , 1991HOPKINS;HOPKINS, 1997;BOYD, 1991;PEARCE;FREEMAN;ROBINSON, 1987;PORTER, 1985PORTER, , 1980SHRADER;TAYLOR;DALTON, 1984). The development of two theoretical perspectives on strategy (PORTER, 1985(PORTER, , 1980BARNEY, 1995BARNEY, , 1991 has broadened the understanding of the different levels of performance among industries and companies.…”