2024
DOI: 10.33050/atm.v8i1.2209
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Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape

Suryari Purnama,
Cicilia S Bangun

Abstract: Digital wallets can be accessed using a mobile phone Apart from that, marketplace users are used as a tool to make it easier for consumers to shop online. One of the reasons why marketplaces are famous is because of their ease and comfort in use. This research aims to see the influence of digital wallets and marketplace use on consumer shopping behavior among housewives after the Covid 19 pandemic.The population is housewives in DKI Jakarta, with data collection techniques distributing questionnaires to a samp… Show more

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Cited by 6 publications
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