Strategic Management of Cloud Computing Services: Focusing on Consumer Adoption Behavior

Shin, Jungwoo; Jo, Manseok; Lee, Jongsu; Lee, Daeho

doi:10.1109/tem.2013.2295829

Cited by 39 publications

(21 citation statements)

References 25 publications

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“…Many empirical studies show that the relationships among PE, PU, and adoption intention are nearly constant. According to some related studies, such as Seo (Seo, 2013), Du (Du, et al, 2013), Ratten (Ratten, 2014), and Shin (Shin, et al, 2014), higher pe rceived usefulness (PU) and higher perceived ease of use (PE) increase personal cloud storage adoption intention, and higher perceived ease of use increases perceived usefulness. Thus we present the following hypotheses: …”

Section: Research Papermentioning

confidence: 99%

“…Rogers (2002) believes that most individuals would evaluate a technology innovation in terms of subjective evaluations by other adopters who are their intimate friends or colleagues (Rogers, 2002), rather than relying on those with a specialized knowledge of the technology. Shin found that subjective norm affects adoption intention and perceived usefulness (PU) (Shin 2013;Shin et al, 2014). Both Cao and Bi, and Park and Ryoo found that social influence has a positive impact on cloud storage service adoption (Cao & Bi, 2014;Park & Ryoo, 2013).…”

Section: Subjective Normmentioning

confidence: 99%

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Critical Factors for Personal Cloud Storage Adoption in China

Jian-ya

2016

Journal of Data and Information Science

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Purpose: In order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal cloud storage and empirically validates their relationships to a user's intentions.Design/methodology/approach: Based on technology acceptance model (TAM), network externality, trust, and an interview survey, this study proposes a personal cloud storage adoption model. We conducted an empirical analysis by structural equation modeling based on survey data obtained with a questionnaire. Findings:Among the adoption factors we identified, network externality has the salient influence on a user's adoption intention, followed by perceived usefulness, individual innovation, perceived trust, perceived ease of use, and subjective norms. Cloud storage characteristics are the most important indirect factors, followed by awareness to personal cloud storage and perceived risk. However, although perceived risk is regarded as an important factor by other cloud computing researchers, we found that it has no significant influence. Also, subjective norms have no significant influence on perceived usefulness. This indicates that users are rational when they choose whether to adopt personal cloud storage. Research limitations:This study ignores time and cost factors that might affect a user's intention to adopt personal cloud storage.Practical implications: Our findings might be helpful in designing and developing personal cloud storage products, and helpful to regulators crafting policies. Originality/value:This study is one of the first research efforts that discuss Chinese users' personal cloud storage adoption, which should help to further the understanding of personal cloud adoption behavior among Chinese users.

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Section: Research Papermentioning

confidence: 99%

Section: Subjective Normmentioning

confidence: 99%

Critical Factors for Personal Cloud Storage Adoption in China

Jian-ya

2016

Journal of Data and Information Science

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“…This study defines the Internet user as a person who is over 3 years old and has used the Internet at least once in the recent month, following the definition of Korea Internet and Security Agency (KISA), Korea. 4 Many studies, like Choi, Shin, and Lee (2013), Cho (2011), andShin, Cho, Lee, and, also conducted a conjoint survey and analyzed consumer preferences in the field of information and communications technology (ICT). According to Tang, Vandale, and Weiner (2006), increasing the sample size to more than 400 hardly improves the estimation results when the generated dataset is used to estimate the true value.…”

Section: Survey and Datamentioning

confidence: 99%

Network management in the era of convergence: Focusing on application-based quality assessment of Internet access service

Lee

Shin

Lee

2015

Telecommunications Policy

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“…• (Shin et al 2014). They have also based three reasons on the need to enhance green IT in their learning environment.…”

Section: Cloud In Education: Literature Reviewmentioning

confidence: 99%

Migration of Cloud Services and Deliveries to Higher Education

Alsufyani

Safdari

Chang

2015

Proceedings of the 2nd International Workshop on Emerging Software as a Service and Analytics

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Keywords:Cloud computing, Cloud computing business framework, quality of service, quality of experience.Abstract: This paper discusses the adoption of cloud computing in education. It emphasizes the view that cloud computing is vital in the education sector because of its ability to reduce the overall costs of IT infrastructure installation and maintenance, improvement of efficiency, and the sharing of IT resources among students. The flexibility of cloud computing and its reliability makes it more appropriate for use in the educational environment. The Leeds Beckett University cloud project utilizes the SAS Educational Value-Added Assessment System, which gives lecturers the opportunity to deliver accurate content to students while monitoring their progress. Contemporary educational institutions should look forward to improve their research and education through cloud computing.

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Strategic Management of Cloud Computing Services: Focusing on Consumer Adoption Behavior

Cited by 39 publications

References 25 publications

Critical Factors for Personal Cloud Storage Adoption in China

Critical Factors for Personal Cloud Storage Adoption in China

Network management in the era of convergence: Focusing on application-based quality assessment of Internet access service

Migration of Cloud Services and Deliveries to Higher Education

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