Strategic management of higher education institutions

Abstract

The main goal of this paper is to identify and discuss some basic principles of strategy-making in a modern university in the customer-driven education context, and to stimulate further discussion on this topic. The study aims at providing an in-depth analysis of the internal factors, which comprise a complicated educational environment of a higher education institution. It is argued that in their labours to develop and implement a number of strategies, education managers should distinguish between the corporate-level strategic goals and functional area-specific strategic goals that are related to the university's strategic areas of development and research. Keywords: higher education institution, education manager, strategic management.Pagrindinis šio straipsnio tikslas -nustatyti ir aptarti pagrindinius modernaus universiteto strategijos formavimo principus švietimo, orientuoto į vartotojų poreikius, kontekste bei skatinti tolesnes diskusijas šia tema. Tyrimo tikslas -atlikti išsamią vidinių veiksnių, kurie sukuria sudėtingą mokomąją aplinką aukštojo mokslo institucijoje, analizę. Teigiama, jog reikia kurti ir įgyvendinti keletą strategijų, švietimo vadovai turi atskirti korporatyvinio lygio strateginius tikslus nuo funkcinių, konkrečių sričių, strateginių tikslų, kurie susiję su universiteto strateginių sričių plėtra ir moksliniais tyrimais. Raktiniai žodžiai: aukštojo mokslo institucija, švietimo vadovas, strateginis valdymas.

Dominant Trends In International Higher Education: Implications For Strategic Management In Universities

“…As higher education is concerned with the changes linked to globalisation, education and research remain to be central elements in the process of creating the global environment, because they are vital for "sustaining complex communities" (Higher Education to 2030: Volume 2, 2009). So, in general, university-specific strategies rest on the following domains of a modern university: education, research, and the involved staff, services and facilities (Stukalina, 2014). In Table 3, some strategies to be formulated with regard to the identified development trends in higher education are desribed.…”

Some Issues Associated With Strategy Formulation And Strategic Planning In A Contemporary University

“…Current strategic plans include different strategic objectives (Hinton, 2012). These objectives are built around basic domains of a university -education, research, staff, services and facilities (Stukalina, 2014). The established strategic objectives are related to a specific strategic planning model, which includes a number of specific tasks to be executed (Table 1).…”

“…So the basic principles of strategic management are valid as for business organizations as for educational institutions on condition that the attainment of education-specific goals presupposes using a special approach to developing a set of supportive strategies (Stukalina, 2014;Stukalina, 2015).…”

Strategy Selection in the Universities via Fuzzy AHP Method: A Case Study

“…The questionnaire used in the study is compiled from the studies (Hayward and Ncayiyana, 2011;Kadir, 2012;Nickel, 2011;Stukalina, 2014). After conducting a 9 point Likert scale questionnaire, which consists of national and international trends in the context of higher education re-structuring (20 questions), the positive or negative and weaknesses aspects of the university based on historical development of the university and new currents (32 questions) and strategic positioning (17 questions), the sub-factors and main strategies were determined by using SWOT analysis.…”