1984
DOI: 10.1111/1540-5885.110030
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Strategic Management of Technology

Abstract: The first step in making sure that R&D spending is productive is to be sure it is going in the same direction as the overall business strategy. Simple enough to say but not always so simple to do. Chris Pappas suggests that the corporate strategy process often focuses on financial factors and market share and neglects technology as a key resource to be planned. With competitive success as well as productivity and profitability becoming more directly tied to technology development, it is time to give technology… Show more

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Cited by 16 publications
(7 citation statements)
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“…Papas, 1984). The degree of 'definition' of the business strategy was associated with innovation (Rosenbloom and Cusamano, 1987;Swan and Newell, 1995) and was adopted in the study's model.…”
Section: Corporate Planningmentioning
confidence: 99%
“…Papas, 1984). The degree of 'definition' of the business strategy was associated with innovation (Rosenbloom and Cusamano, 1987;Swan and Newell, 1995) and was adopted in the study's model.…”
Section: Corporate Planningmentioning
confidence: 99%
“…Other researchers have claimed that the development within tech-R&D Management 21,1, 1991 nology has increasingly had a direct effect on productivity and profitability (e.g. Pappas, 1984).…”
Section: Introductionmentioning
confidence: 99%
“…Másrészt pedig az lehet a következménye, hogy üzletileg kihasználatlanul maradnak meglévő vagy könnyen megteremthető technológiai képességek, amelyeknek az üzleti oldal művelői nincsenek tudatában. A technológiai stratégia pedig, ha elszigetelten kezelik, könnyen a piac vonzerejéről és a versenypozícióról alkotott irreális torzképen alapulhat, ami olyan öncélú technológiai fejlesztési törekvésekhez vezethet, amelyeknek a vállalat vajmi kevés hasznát látja (Pappas, 1984).…”
Section: A Technológiai úTtérképezés Kifejlődéseunclassified
“…Az üzleti stratégiával együtt, azzal összhangban kialakított technológiai stratégia viszont eredményesen szolgálja az alábbi célok elérését (Petrov, 1982;Pappas, 1984):…”
Section: A Technológiai úTtérképezés Kifejlődéseunclassified