Strategic Management of Transport Enterprises in the Conditions of Digitalization of Society

Abstract

Abstract. The article presents aspects of strategic management. The scientific opinion of the conceptual apparatus "strategic management" has been studied. Defined own opinion on strategic management in the conditions of digitalization. Formulating strategies that take into account the opportunities and challenges of digital transformation, including the introduction of new technologies, the development of digital products and services, as well as changes in the way of interaction with customers and partners. The article examines aspects of the modern information space. The impact of digitalization on the activities of transport enterprises is determined. The transport industry can easily be classified as one of the areas of economic activity that is most amenable to digitalization. It has been proven that the strategic management of transport enterprises in the conditions of digitalization of society and the war in Ukraine can have a significant impact on their activity and development. Based on this, a model of strategic management of the development of transport enterprises in the conditions of digitalization was proposed. This model will allow transport enterprises to effectively use digital technologies to optimize processes, improve customer service and ensure competitiveness. Keywords: strategic management, transport enterprises, digitization, digitization, Internet space.