Strategic Marketing Communication in Pilgrimage Tourism

Štefko, Róbert; Kiráľová, Alžbeta; Mudrík, Martin

doi:10.1016/j.sbspro.2015.01.1219

Cited by 46 publications

(18 citation statements)

References 16 publications

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“…Slow Fashion designers offer a unique service that cannot be provided by a mass-market firm. Such individual service offered by a designer, and the usage of the suitable marketing tools [29] and pricing strategies [30] create a key competitive advantage.…”

Section: Servicementioning

confidence: 99%

Key Issues in Slow Fashion: Current Challenges and Future Perspectives

Štefko

Steffek

2018

Sustainability

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Abstract:The study seeks to explore and synthesize current issues in Slow Fashion and discuss potential future directions of the industry. While there are multiple definitions of the term, Slow Fashion typically describes long-lasting, locally manufactured clothing, primarily made from sustainably sourced fair-trade fabrics. It affords latitude to individual style, fosters education about clothing and emphasizes durability. While several challenges regarding the implementation of Slow Fashion principles in current society remain, the study offers an overview of the current state, and presents a fashion matrix-based framework for outlining the position of the Slow Fashion movement within industry-specific fashion segments and uses the matrix to present current knowledge and review future challenges. The support of networks serves as an indispensable tool for Slow Fashion designers, keeping them abreast of the competition.

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Section: Servicementioning

confidence: 99%

Key Issues in Slow Fashion: Current Challenges and Future Perspectives

Štefko

Steffek

2018

Sustainability

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“…In organizing events, organizers, and managers of the accommodation establishments should avoid in cooperation with other entities the following mistakes: weak organizational arrangements that cause an amateur event; wrong estimation of the capacity of the space, whether it is too small or too large; unattractive program and offer that discourage a visitor from further visit; unattractive, visually inconvenient environment; inadequate communication, poorly selected communication channels, and bad timing; low level of graphical processing of communication and promotional materials; missing good photo documentation from the event that is important, for example, for a customer who could not attend the event (Cesta z mesta, 2015). Proper communication with visitors is related to the requirement for visitor's information about the destination and the provided services (Štefko, Kiráľová, & Mudrík, 2015).…”

Section: Resultsmentioning

confidence: 99%

Occupancy of the Slovak Accommodation Establishments by Foreign Tourists

Vašaničová

Litavcová

Jenčová

2018

Czech Journal of Tourism

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Accommodation has an important role in the development of tourism in every country we perceive as the tourism destination. Due to the increasing competition in the tourism industry, it is necessary to analyze the occupancy of the accommodation establishments, and thus to find specific segments of the market, which the tourism development strategy should focus on. The aim of this study is to describe, which types of the selected accommodation establishments are preferred in the Slovak Republic by foreign tourists with a special focus on seven specific nationalities (Czech, Hungarian, Polish, Ukrainian, German, Austrian, and Russian nationalities). Formally, the hypothesis being tested is whether there is a statistically significant relationship in the choice of the accommodation establishment by tourists of any of these nationalities over time. In addition, we aim to discuss the development of the selected types of the accommodation establishments in the Slovak Republic in 2014–2017, and at the same time to emphasize the development of the hotels according to hotel classes. The results showed that in the Slovak Republic, the most numerous groups of the accommodation establishments by their type, were hotels, motels, botels, and guesthouses, and these establishments are also the most used by foreign tourists. Furthermore, the set hypothesis has been confirmed, on the basis of the results of Friedman ANOVA and the Kendall coefficient of concordance.

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“…In this context, Belás et al (2014) add that optimism of the economic system participants is also substantial for its optimal functioning. Today's management should focus on strategic thinking, responsiveness to change, and so on (Rajnoha & Lesníková, 2016;Belás et al, 2014;Korauš et al, 2016;Štefko et al, 2015). Emphasis is placed on greater effectiveness of changing organizations.…”

Section: Literature Reviewmentioning

confidence: 99%

“…For establishment of an effective tax system that complies with international standards, it is necessary to strive for implementation of ongoing reforms in the sector, including the change of image of tax and customs officers. In all countries, the requirements to tax and customs officers are the same, namely, to be knowledgeable, proactive, innovative, goaloriented, conscientious, professional, willing to further develop their professional skills (Harutyunyan, 2017;Dabla-Norris et al, 2017;Arnold et al, 2011;Štiglic, 2017;Frankovský et al, 2016;Štefko et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Effectiveness and performance of tax system in Slovak Republic in terms of its key non-macroeconomics factors

Dobrovič

Rajnoha

Korauš

2018

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Research background: The paper addresses the issue of an optimal tax system and puts emphasis on two aspects: justice and efficiency. The issue of taxation has been the subject of numerous debates at the European level for several years. A good tax system should contribute to the state treasury with sufficient revenues, should not be an administrative burden, and must be sufficiently efficient and transparent. Purpose of the article: The submitted article provides an extensive analysis of the opinions of respondents on the effectiveness of the financial administration of the Slovak Republic. The aim is to analyse the views and attitudes of the respondents on the key factors affecting the effectiveness of financial administration in terms of respondents' age, gender, occupation and place of residence using mathematical-statistical methods. Methods: In the course of extensive empirical quantitative research (N = 1.500) were used Factor Model Analysis (Factor Analysis) and Analysis of Variance (Anova) were used. The data was obtained through a questionnaire survey, which-was carried out in four districts of Slovakia and focused on a wide range of respondents divided into four age-related categories. Findings & Value added: In terms of research carried out, it is possible to conclude that there is dissatisfaction with the overall tax and customs system in the Slovak Republic. An analysis of respondents' views on the effectiveness of the tax system has shown that it is possible to identify several key factors that affect it, and they are: collection of levies and availability, competence of tax administration staff, computerisation of tax administration, tax collection efficiency, labour costs, and administrative difficulty of tax administration. in the paper, we also discuss these in more detail. The research results offer relevant and interesting implications for public authorities, policy makers and reformers as well as motives for further investigation of the tax administration issue.

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Strategic Marketing Communication in Pilgrimage Tourism

Cited by 46 publications

References 16 publications

Key Issues in Slow Fashion: Current Challenges and Future Perspectives

Key Issues in Slow Fashion: Current Challenges and Future Perspectives

Occupancy of the Slovak Accommodation Establishments by Foreign Tourists

Effectiveness and performance of tax system in Slovak Republic in terms of its key non-macroeconomics factors

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