Strategic Marketing: Planning and Control

Abstract

Background: Cognitive Muscular TherapyTM (CMT) is an integrated behavioural intervention developed for knee osteoarthritis. CMT teaches patients to reconceptualise the condition, integrates muscle biofeedback and aims to reduce muscle overactivity, both in response to pain and during daily activities. This nested qualitative study explored patient and physiotherapist perspectives and experiences of CMT.Methods: Five physiotherapists were trained to follow a well-defined protocol and then delivered CMT to at least two patients with knee osteoarthritis. Each patient received seven individual clinical sessions and was provided with access to online learning materials incorporating animated videos. Semi-structured interviews took place after delivery/completion of the intervention and data were analysed at the patient and physiotherapist level.Results: Five physiotherapists and five patients were interviewed. All described a process of changing beliefs throughout their engagement with CMT. A framework with three phases was developed to organise the data according to how osteoarthritis was conceptualised and how this changed throughout their interactions with CMT. Firstly, was an identification of pain beliefs to be challenged and recognition of how current beliefs can misalign with daily experiences. Secondly was a process of challenging and changing beliefs, validated through new experiences. Finally, there was an embedding of changed beliefs into self-management to continue with activities. Conclusion:This study identified a range of psychological changes which occur during exposure to CMT. These changes enabled patients to reconceptualise their condition, develop a new understanding of their body, understand psychological processes, and make sense of their knee pain.

Measuring, Visualizing, and Controlling Intangible Assets in Knowledge Management

“…In this period, the understanding emerged that it is a general direction (guidance) of a company's development, the longterm success, and internal and external appearance (positioning) of a company (Hungenberg 2014). Strategic objectives are parts of the company's vision, and short-and middle-term objectives are the (intended) outcomes of a strategic plan (Drummond et al, 2008), gauging the progress towards a company's vision (Ferrell and Hartline 2011).…”

Strategic marketing planning: Case study hostels in Novi Sad

“…Promene u okruženju su stalne i često nepredvidive, stoga preduzeća koja uspeju da se na brz i efikasan način prilagode ovim promenama mogu da računaju na uspeh. Deo tog procesa prilagođavanja čini proces strategijskog marketinga (Drummond, Ensor & Ashford, 2008). Strategijski marketing je savremen pristup upravljanju pod kojim se podrazumeva kontinuirani proces prilagođavanja preduzeća promenljivom okruženju u kojem okruženje vrši stalan uticaj na preduzeće, ali i preduzeće takođe vrši uticaj na okruženje u kojem posluje i kojem se prilagođava (Filipović i Janičić, 2010).…”

Pengukuran Orientasi Pasar pada Jenis Usaha Mikro, Kecil, dan Menengah

“…Tabel 1 mengungkapkan perbedaan yang jelas antara konsep orientasi penjualan dengan orientasi pemasaran berdasarkan variabel-variabel pemasaran. (Sumber: Johnson & Wenstein, 2004:20) Konsep orientasi pasar menurut Johnson dan Wenstein (2004) berbeda dengan konsep yang telah dikemukakan sebelumnya (Best, 2009;Drumond, Ensor, & Ashford, 2009;Doyle, 2004). Mereka mengemukakan karakteristik konsep orientasi pasar secara lebih tegas dan jelas berdasarkan unsur-unsur dari variabel pemasaran.…”