Strategic marketing through sport for development: managing multi-stakeholder partnerships

Webb, Andrew; Orr, Krystn

doi:10.1080/0965254x.2021.1976251

Cited by 11 publications

(5 citation statements)

References 60 publications

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“…In addition, this type of leadership can aid in building a team culture within businesses. Moreover, ethical leadership allows for standard benchmarks for staff to conform to individual conclusions in their daily duties (Webb & Orr, 2021).…”

Section: Ethical Leadershipmentioning

confidence: 99%

The Impact of Antecedents of Corporate Social Responsibility on Corporate Social Responsibility Performance: A Perspective of Pakistan’s Banks

Khan¹,

Wahab²,

Latiff³

2023

IJARBSS

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Today's world presents both internal and external impediments to quick business growth. Internal obstacles include staff retention, profitability, and growth, whereas external challenges include fierce rivalry, preserving the organization's brand and status, minimizing environmental effect, and customization. This conceptual investigation embraces a newly emerged concern of Corporate Social Responsibility performance in banks, considering ranges of literature reviews, research approach used is deductive based on positivist philosophy. The type of investigation is survey based, using cross sectional method and unit of analyses are top management employees of banking sector in Pakistan. A systematic analysis of literature has been executed to analyze the Corporate Social Responsibility performance on banking sector triggered by recent business perspectives, in which over 400 publications are read and reviewed by the authors. It has also established the reliability and validity of literature analysis. Each of these corporate social responsibility antecedents work interdependently with each other to strengthen the corporate social responsibility performance objectives. The study contributes theoretically by extending the existing organizational theories of CSRP and leadership by integrating various constructs from both institutional and individual levels, which deliver a novel research framework. The study indicates Pakistan as a rising market, the study throws light on the elements influencing the CSRP, such as employee dimensions, organizational environment, and top management in the banking industry. The conceptual model will provide an acceptable CSRP framework and reliable measurement model, which can be helpful as a benchmark in assessing the extent of CSRP at the aggregate level and their sub-dimensions. The role of the corporate sector in alleviating the issues in Pakistan holds key importance and reason of recent surge in CSR activities in Pakistan.

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Section: Ethical Leadershipmentioning

confidence: 99%

The Impact of Antecedents of Corporate Social Responsibility on Corporate Social Responsibility Performance: A Perspective of Pakistan’s Banks

Khan¹,

Wahab²,

Latiff³

2023

IJARBSS

View full text Add to dashboard Cite

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“…working with another team that plays in the same arena, or working with community organizations or local government can have many of the listed key success factors. Other examples include a national sports organization such as a league or union working with a sports tour operator to support sports tourism (Kennelly and Toohey 2014) or a corporation working with an agency devoted to sport for development and peace (Webb 2019).…”

Section: Quality Measurementmentioning

confidence: 99%

Two types of sport marketing

Cornwell¹,

Jähn²

2023

Concise Introduction to Sport Marketing

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Ava played competitive sport growing up and knew she wanted to somehow continue in sport. With an opportunity to attend university she imagined working in sport, maybe ticket sales? When she began taking classes, she learned that there are many roles in the marketing of sport but equally there is an entire industry oriented to marketing via sport.Our starting point in sport marketing is to define it. Then to describe it and the people that work in this space through examples. Lastly, since there are two rather different forms of sport marketing, there is a need to understand how they work together in sync to produce the best outcomes. Marketing and sport marketingAs defined by the American Marketing Association (2017):Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. • Marketing of sport involves people, processes, and actions by the sport that create value for sport fans, partners, and communities. • Marketing via sport involves people, processes, and actions by the sponsoring brand/company in collaboration with the sport that create value for brand consumers, partners, and communities.

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“…It enables the different stakeholders with multi-disciplinary qualifications to make decisions collaboratively on the development of the organization. These have been described to be key in particular environments such as hospitality industry to fight food wastage (De Visser-Amundson, 2022) or societal global challenges that call for complex solutions (Webb & Orr, 2021) or even in vibrant information communication technologies (Munyua, 2016). In addition to that, a study done on building a community of practice for sustainability found out that partnership through networking-built trust, established shared norms and common interests, created incentives to participate, generated value in information sharing and willingness to engage, demonstrated an effective flow of information, and provided leadership and facilitation.…”

Section: Networking and Sustainability Of Institutionalized Children ...mentioning

confidence: 99%

A perspective on the relationship between partnership and sustainability of child-care organisations in Uganda

Otto

Mwesigwa

2022

JAS

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Purpose: This study aimed to discuss the relationship between partnership and sustainability of child care organisations in Uganda. This was largely so because it has become clearer that modern day child-care organisations lack ability to continue operating beyond the donor or sponsorship yet sustainability is a key ingredient in child-care organisational initiation. This limitation has placed cumulative burden on child-care organisations wishing to enhance their sustainability by ensuring that they put greater emphasis on partnerships in terms of coordination, networks and collaboration both from within and without. And bearing in mind the countless trials and the signal of dearth of partnership through networks, coordination and collaboration in not-for-profit child-care organisations in Uganda, the motivation of this study is on how Ugandan child-care organisations can achieve sustainability in the competitive 21st century. Methodology: The study adopted a desk review method, some earlier theories on child-care as well as various literatures on each of the three constructs of networks, coordination and collaboration are debated as a base for drawing recommendations to different stakeholders. Results: It can be noted that for sustainability to be achieved in a child-care organisation, emphasis needs to be put to the three issues of networks, coordination, and collaboration. Unique contribution to theory, policy and practice: The outcomes of this analysis are helpful to the different theories and policies on child care organisations in northern Uganda and the country in general.

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Strategic marketing through sport for development: managing multi-stakeholder partnerships

Cited by 11 publications

References 60 publications

The Impact of Antecedents of Corporate Social Responsibility on Corporate Social Responsibility Performance: A Perspective of Pakistan’s Banks

The Impact of Antecedents of Corporate Social Responsibility on Corporate Social Responsibility Performance: A Perspective of Pakistan’s Banks

Two types of sport marketing

A perspective on the relationship between partnership and sustainability of child-care organisations in Uganda

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