Strategic niche management from a business perspective: taking cleaner vehicle technologies from prototype to series production

Sushandoyo, Dedy; Magnusson, Thomas

doi:10.1016/j.jclepro.2014.02.059

Cited by 49 publications

(28 citation statements)

References 39 publications

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“…In particular, it emphasises the importance of firms that operate as multi-level actors and adopt technology strategies that enable market expansion beyond the original narrow niches to reach a point where the new technology is attractive in more cost-sensitive segments as well. Further, the studied cases illustrate that firm strategies depend on the emergence of bridging policies (Sushandoyo and Magnusson, 2014), for broadening as well as deepening; i.e. to link early niches to broader markets and to support the development of transitional markets for more advanced levels of technology.…”

Section: Established Firms In the Multi-level Frameworkmentioning

confidence: 99%

“…Moreover, while niches are critical for the introduction of innovative products, 'a large gap frequently exists between the price/performance requirements of these nursing markets and the requirements of a mass market' (Andersson andJacobsson, 2000: 1039), which is particularly evident in capital-intensive, complex product industries. This point highlights the need for bridging policies that can promote further market development and diffusion (Sushandoyo and Magnusson, 2014). We will return to this issue after presenting the analysis of the cases, which form the empirical heart of the paper.…”

Section: Technology Strategymentioning

confidence: 99%

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Transition pathways revisited: Established firms as multi-level actors in the heavy vehicle industry

2015

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The multi-level perspective on sustainability transitions positions established firms (incumbents) as defenders of existing technologies at the "regime level". By contrast, it positions new entrants at the niche level, as promoters of new technologies. This paper challenges the positioning of firms as actors on either regime or niche levels. Based on a comparative analysis of technology strategies in the heavy vehicle industry, the paper shows that established firms are active at both levels, developing several technology alternatives simultaneously. This means that incumbents' technology strategies determine important parts of the required niche-regime interactions. The paper also shows how incumbents may pursue contrasting technology strategies. While some adopt a dualistic approach, keeping regime and niche level activities technologically and commercially separate, others develop integrated strategies where niche activities are leveraged to impact upon the regime level. The cases studied illustrate how the success of these integrated strategies depends on the emergence of bridging policies. Such policies are relevant both for linking early niche markets to broader regime-level markets, and for supporting the further technological advancements of niche markets.

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Section: Established Firms In the Multi-level Frameworkmentioning

confidence: 99%

Section: Technology Strategymentioning

confidence: 99%

Transition pathways revisited: Established firms as multi-level actors in the heavy vehicle industry

2015

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“…Despite the focus on the structure of the technological niches and on the creation of networks through relationships with various stakeholders, Sushandoyo & Magnusson (2014) argue that, from the point of view of a company seeking to develop radical innovations for technological transition, strategic niche management can be characterized in a temporal process of market creation, which comprises four different stages: technological niche, niche market, bridging market and mass market. As presented in Figure 4.…”

Section: Technological Transitionmentioning

confidence: 99%

“…Recent studies on the dynamic of evolution of niches argue that their management calls for autonomy, flexibility and strategy of organizational systems for the feasibility of projects (Gomes et al, 2011;Lopolito et al, 2013;Sushandoyo & Magnusson, 2014). This argument allows us to build a bridge between the literature on technological transition and the organization of work for innovation management.…”

Section: Technological Transitionmentioning

confidence: 99%

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Investigação sobre a organização do trabalho para a inovação e transição tecnológica no setor elétrico brasileiro

2017

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Resumo: Este artigo tem como objetivo caracterizar a estrutura organizacional para a inovação em empresas doAbstract: This article aims to characterize the organizational structure for innovation in electric utilities according the literature related to technological transition and work organization for innovation. Case studies showed that most companies have presented more suitable organizational structures to deal with established technological regimes. However, the growing demand of society for sustainable energy systems poses a great challenge to the power industry, as these require great efforts in R&D for radical technological innovation from the companies in the sector. It is argued that companies organized under adhocracy are better able to cope with the challenges of the transition towards sustainability imposed on the electricity sector.

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Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

Magnusson

Werner

2022

Bus Strat Env

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Following the tradition of using opposing concepts as a basis for organisational analysis, this article advances a theory‐based understanding of incumbent firms in sustainability transitions. Building on seminal transition studies, we propose innovating/defending and collaborating/competing as two useful spectra to describe organisational behaviours in transitions. Presenting the automotive industry as an explanatory case, we show results from a systematic literature review that reveal motives for diverging behaviours. Combining the spectra into a 2 × 2 matrix, we then introduce four conceptualisations to explain the observed motives and behaviours. The conceptualisations are associated with different streams of organisation theory: dynamic capabilities and the resource‐based view, resource‐dependence theory, neo‐institutional theory and theories on organisational learning and path dependence. Referring to organisational ambidexterity, value configurations and political arenas, we conclude that transitions research can reach a more multifaceted understanding by challenging the prevailing notion of the firm as a coherent actor.

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Strategic niche management from a business perspective: taking cleaner vehicle technologies from prototype to series production

Cited by 49 publications

References 39 publications

Transition pathways revisited: Established firms as multi-level actors in the heavy vehicle industry

Transition pathways revisited: Established firms as multi-level actors in the heavy vehicle industry

Investigação sobre a organização do trabalho para a inovação e transição tecnológica no setor elétrico brasileiro

Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

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