“…One might think that the UAE may not be a proper setting to conduct a study on strategic planning as it represents an economy where competition is not intense and firms are small and family‐owned, making the relevance of strategic planning questionable (Al‐Shaikh, ). While early research on strategic planning in the UAE (e.g., Al‐Shaikh, ) suggests that this assumption is not without merits, more recent studies reveal that many UAE firms engage in strategic planning and take it seriously (Yusuf & Saffu, ) and, irrespective of their being a public, private, small, or large firm, they have a strongly supportive attitude toward strategic planning (Elbanna, ; see also Elbanna, , ; Siddique, ).…”