Strategic Positioning of the Farm Holiday’s Post-Pandemic Competitive Advantages: Fresh Air and Sunlight

Quendler, Erika; Magnini, Vincent P.; Driouech, Noureddin

doi:10.1515/tw-2021-0007

Cited by 5 publications

(1 citation statement)

References 80 publications

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“…This topic was highly relevant until the beginning of 2020 (Moise, Gil-Saura 2020), paying great attention to the effects of 'green' certifications (Sánchez-Ollero, Garcia-Pozo, Mondejar-Jimenez 2014), which are now still relevant along with other topics. In this sense, tourists still associate rural tourism with a more sustainable type of tourism (Oleksenko et al 2021) and think of it as low density, calm and even healthier (Golubchikov 2021;Quendler, Magnini, Driouech 2021). Thus, despite some rural housing closing (Sari et al 2022), a shift in rural areas from agricultural or non-agricultural activities to tourism was identified (Mugauina et al 2020;Roman, Grudzien 2021;Sari et al 2022;Zibert et al 2022), providing tourism services to tourists in these areas.…”

Section: Introductionmentioning

confidence: 99%

Rural tourism accommodation performance in times of COVID-19 pandemic

et al. 2023

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Two years after the COVID-19 pandemic, its effects on rural tourism remain understudied. This paper aims to study the performance of rural accommodation businesses by assessing their environmental and health attitudes. Data on environmental and health measures and business performance perceptions were collected through a questionnaire completed by 1,794 managers, the largest dataset to date for rural tourism. A PLS-SEM model and Importance- Performance Analysis (IPMA) were run to assess both dimensions towards these businesses’ resilience. The main findings were that (1) environmental dimensions were relegated by COVID-19 ones affecting resilience and (2) the fulfilment of hygiene protocols and measures by guests and businesses were crucial in business resilience. The IPMA also allows informed decision-making by identifying relative importance and performance, supporting the PLS-SEM conclusions. In conclusion, the recent situation might have benefited rural tourism businesses thanks to their resilience and might be a chance to tackle rural tourism seasonality.

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Section: Introductionmentioning

confidence: 99%

Rural tourism accommodation performance in times of COVID-19 pandemic

et al. 2023

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Austria under the auspices of global agritourism values: a narrative literature review

Quendler,

Embacher,

Magnini

et al. 2024

Front. Sustain. Tour.

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The concept of agritourism has been studied in various transnational, national, and regional or local contexts. Its growing popularity raises questions about common definitions and their variations. With this in mind, the Global Agritourism Network Committee's Definitions and Standards elaborated a series of core global values. This review examines the situation in Austria based on these values, such as synergistic potential, agricultural diversity, the integration within agriculture and its derivatives, resource showcasing, and authentic experiences. The objective is to investigate the prevalence of these global core values within the Austrian situation. Consequently, this review aims to contribute to a broader understanding by identifying similarities and potential gaps between these global core values and local practices. Additionally, the review considers how enhancing global transparency could improve national agritourism practices. The review draws on a number of Austrian reference sources, namely accommodation statistics, the farm structure survey, and guidelines from the “Holidays on the Farm” association, as well as relevant literature from 2006 to 2024. Databases like Scopus and Web of Science were searched using keywords such as “agritourism,” “farm holiday,” and “Austria.” A total of 27 “publications” in English and German were analyzed with MAXQDA. The findings indicate that Austria is a unique case study, able to contribute to global discussions but also needing to preserve local identity. The review confirms that the Austrian situation adheres to the global core values but is also shaped by national guidelines, particularly by those set by the “Holidays on the Farm” association. These guidelines, serving as a role model, emphasize quality, marketing, and cross-sector collaboration. The review also highlights the importance of juxtaposing the global perspective with the local realities. Given the theoretical overlay of the global core values, further research should explore their application in other countries and regions. Mixed-methods approaches could offer deeper insights on their suitability globally. Developing robust assessment tools would help evaluate these values across different national contexts, providing useful guidance for policymakers and practitioners.

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Dealing With the Risks of Information Overload

Magnini

Quendler

2021

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry

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While guests go on farm holidays in the hope of receiving authentic and memorable experiences, information overload is a factor that is increasingly detracting from such experiences. For instance, the steady stream of emails, text messages, and news received through social media channels tends to distract from the main experience. To cope with such overload, script theory suggests that guests are increasingly ‘satisficing' their information intake and subconsciously tuning-out much incoming stimuli from their surroundings. This subconscious satisficing makes it more difficult for farm holiday providers to win the guest's full attention in order to create memorable and authentic experiences. Therefore, this chapter synthesizes theories and empirical research from several disciplines with a view to gaining a better understanding of how this modern information overload serves as a formidable threat to farm holiday providers, who typically operate from small family farms. This synthesis is then employed as the basis for a number of practical and research recommendations.

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Strategic Positioning of the Farm Holiday’s Post-Pandemic Competitive Advantages: Fresh Air and Sunlight

Cited by 5 publications

References 80 publications

Rural tourism accommodation performance in times of COVID-19 pandemic

Rural tourism accommodation performance in times of COVID-19 pandemic

Austria under the auspices of global agritourism values: a narrative literature review

Dealing With the Risks of Information Overload

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