Strategic priorities for marketing and development of consumer communities of modern brands

Abstract

Теорія і практика стратегічного управління 31 cteristics on digital transformation of elements of business model in comparison with classical mainstream in today's conditions were allocated. Each new or updated strategy must include an approach to the digital transformation of business, so it is important to assess the business models of enterprises to ensure that they fit the new paradigm. Factors of change in business models are highlighted, such as the evolution of certain predeveloped concepts within the classical mainstream, mainly due to technological advances, achieving social and consumer acceptance of these concepts, generating economy of scale or snowball effect, as well as destructive and breakthrough innovations.The digital transformation of the business model of an enterprise provides a systematic view of its key domains, which are forming and can serve as a direction for further future-oriented research and are used as a starting point for managerial decisions on digital transformation.To facilitate assessment of digital maturity, the proposed business model domains can be used to diagnose the need to adopt new concepts of digital economy. Digital transformation of the business model can be adapted to the specifics of domestic business operation.