Abstract.A simple and cost effective business analytics schema developed in this study provides a basis for observing how demographic and commercial environmental impacts affect building control customer services. In order to overlay environmental impacts onto building control services, schematic mapping of resource distributions and services were plotted according to corporate jurisdiction, corporate virtues and customer type characteristics. Quantitative and qualitative surveys were conducted on corporate staff and material resources, business performance measures and targets, building control service manager observations and demographic and commercial environments. Results from this research provide a single view corporate map of people, material resources, and service performance in relation to customer characteristics, while reaching out to better understand the building control customer experience, general public expectation and market influences. In this regard, this research can provide a foundation for realising corporate virtue aspirations.