Strategic responses of the European olive-growing territories to the challenge of globalization

Cohard, Juan Carlos Rodríguez; Martínez, José Domingo Sánchez; Almonacid, Antonio Garrido

doi:10.1080/09654313.2020.1716691

Cited by 29 publications

(26 citation statements)

References 34 publications

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“…Here, we investigate bird use of traditional, intensive and super‐intensive olive orchards in southern Portugal, where intensive olive farming is fast expanding (Rodríguez‐Cohard et al., 2020; Silveira et al., 2018). Although focusing on frugivorous species, we also considered the entire bird community to compare responses to intensification across trophic groups.…”

Section: Introductionmentioning

confidence: 99%

Preserving wintering frugivorous birds in agro‐ecosystems under land use change: Lessons from intensive and super‐intensive olive orchards

Morgado

Pedroso

Porto

et al. 2021

Journal of Applied Ecology

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Fleshy fruit production is becoming more intensive worldwide, but how this affects frugivorous birds is poorly known. In the Mediterranean region, intensive and super‐intensive olive orchards are fast expanding, potentially affecting millions of wintering songbirds. Here, we test the idea that intensification may benefit frugivorous birds, at least locally, due to increased fruit availability, while negatively affecting the wider wintering bird community due to intensive management, structural simplification and landscape homogenisation. We estimated olive abundance and surveyed birds in early, mid‐ and late winter, at traditional, intensive and super‐intensive orchards in southern Portugal. We used Hierarchical Modelling of Species Communities to relate species richness, prevalence and abundance to management intensity, winter period, olive availability and landscape context, and evaluated the role of frugivory in modulating observed responses. Olive availability was much higher throughout the winter in more intensive than in traditional orchards, both in trees and on the ground. Frugivorous bird abundance was higher in more intensive orchards, and the most abundant frugivorous species (blackcap, song thrush, robin) were positively affected by olive availability and/or increasing landscape cover by olive orchards, while intensification level had relatively minor effects after accounting for other variables. Non‐frugivorous richness and abundance were higher in traditional orchards, and many non‐frugivorous species had lower prevalence in more intensive orchards or were negatively affected by landscapes dominated by olive cultivation. Synthesis and applications. While negatively affecting the wider bird community, our results suggest that olive farming intensification can contribute to sustaining large numbers of frugivorous birds in the Mediterranean region. As frugivorous birds are not seen as damaging by olive farmers, there is an opportunity to promote their conservation in intensive and super‐intensive orchards, which requires management to increase habitat heterogeneity, and to reduce risks such as mortality associated with mechanical harvest and contamination with pesticide residues. Overall, we recommend that efforts to manage farmland biodiversity should consider the impacts and conservation opportunities of fruit crop intensification.

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Section: Introductionmentioning

confidence: 99%

Preserving wintering frugivorous birds in agro‐ecosystems under land use change: Lessons from intensive and super‐intensive olive orchards

Morgado

Pedroso

Porto

et al. 2021

Journal of Applied Ecology

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“…In-depth semi-structured interviews with the heads of co-operatives permitted exploration of the involved process of innovations. Interviewees' recruitment was conducted using web pages, mass media advertising, technical magazines in the olive oil field, the information accumulated in previous research [24,26,34] as well as informal and non-codified information spread out in the professional environment of olive oil in Andalusia. Ten people were identified and face-to-face interviewed.…”

Section: Methodsmentioning

confidence: 99%

“…Co-operatives have long been reacting, to a greater or lesser extent, to the new challenges they face. Thus, it is possible to find different strategies that have emerged, either in the search for technical solutions in order to lower costs and boost harvests, or in the incorporation of qualification and diversification processes [24]. In order to deal with globalisation challenges, co-operatives have to meet the requirements of international competition.…”

Section: The Territorial Contextmentioning

confidence: 99%

Social Innovation in Rural Areas? The Case of Andalusian Olive Oil Co-Operatives

Martínez¹,

Cohard²,

Almonacid³

et al. 2020

Sustainability

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Social innovations have been the subject of much academic discussion in recent years and have been approached from multiple scientific perspectives. This work sets out to determine whether innovations carried out by Andalusian olive oil cooperatives can be described in terms of social innovation and if they could run a main role as rural development actors preserving the competitive capacity of farmers and the living conditions in rural Andalusia. Through an analysis of the available literature, the use of municipal statistical data and the conducting of in-depth interviews, we show how cooperatives have been proposed as a solution to the problems that international competition poses for the production activity of olives and olive oil. At present, the most innovative cooperatives are undergoing a slow process of incorporating innovations, above all organisational and management ones, which reach beyond the entities themselves, given the social character that they have in the region, where they are considered a public good. Despite the problems that olive oil cooperatives have historically had in competing in the market, they can contribute to maintaining the population in the rural environment and improving the quality of life in the region, justifying the need for government support.

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“…Under the previous premises-Rodríguez-Cohard et al [17] carried out a comparative analysis on four European olive-growing regions that employed different strategies to adapt to the changes brought about by globalization. This study shows how each territory determines its growth potential.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Importance of Endogenous Resources for Internationalization: Competitive Advantages in the Olive Groves of Southern Spain

Martos-Martínez

Muñoz-Guarasa

2021

Sustainability

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The general objective of this paper was to determine how companies in the olive sector could convert the comparative advantages of olive-growing regions (e.g., culture, tradition, raw materials, knowledge, infrastructure, networks, technological centers, etc.) into competitive advantages, to internationalize, in an accelerated way, and become born global firms, contributing to economic, social, and sustainable development of regions. Thus, we analyzed four cases of exporting companies in this sector (two born global and two non-born global) in southern Spain (Jaén). We chose this province because it is the world’s leading producer of olive oil and, yet it is only the fourth largest exporter compared to the rest of Spain. For the case study, we conducted (and recorded) personal, semi-structured interviews with the founders/managers or individuals in charge of internationalization. To obtain our results, we used a data sheet that included an action protocol, we analyzed each case individually, and we employed sensemaking and pattern-matching techniques to add validity and reliability to the research. Finally, we proposed the “keys” for these companies to go international in an accelerated way, as it would increase their competitiveness, foster the creation of employment, develop networks between companies, boost investment in innovation, etc. The results indicate that it is necessary to follow market orientation, networking, and international entrepreneurship strategies, and that intellectual capital (human, organizational, relational, and technological) of companies (and, therefore, of regions) will be the means through which competitive capabilities are achieved.

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Strategic responses of the European olive-growing territories to the challenge of globalization

Cited by 29 publications

References 34 publications

Preserving wintering frugivorous birds in agro‐ecosystems under land use change: Lessons from intensive and super‐intensive olive orchards

Preserving wintering frugivorous birds in agro‐ecosystems under land use change: Lessons from intensive and super‐intensive olive orchards

Social Innovation in Rural Areas? The Case of Andalusian Olive Oil Co-Operatives

The Importance of Endogenous Resources for Internationalization: Competitive Advantages in the Olive Groves of Southern Spain

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